PPC Gambling Policy

Google (and peers) permit gambling ads only for certified advertisers in permitted markets, with country-specific licensing evidence and product restrictions.

Affiliate implications

Certification lists are operator-centric: affiliates advertise under their own certification where available (limited markets, DE aggregator-style registries) or within operators’ authorizations — making whitelisting and declared-advertiser hygiene a shared compliance duty. Policy updates (market openings, crypto-gambling clarifications, casino-content rules) move real traffic; programs that brief partners on changes convert compliance overhead into relationship value.