How can we help?

From Settings → Integrations, choose your Player Account Management platform, paste the API credentials it issues, pick the environment (test or live), map your currency, and click Verify. NowG runs a handshake and begins ingesting events within a few minutes.

Under Settings → Team, invite colleagues by email and assign a role — Admin, Analyst or Viewer. Roles map to granular permissions; Viewers can read dashboards but not launch campaigns.

A workspace scopes data to one brand. Name it, set its markets and default currency, then attach the PAM connection. Multi-brand operators add one workspace per brand and get portfolio views across all of them.

Open a campaign, add a Bonus ROI Elasticity step and set a floor for the minimum incentive. NowG then caps offers at the smallest amount predicted to change behaviour, so retention spend stops cannibalising margin.

In Segments, combine behavioural filters (deposit cadence, volatility appetite, tilt risk, cohort source). Segments update live as new events arrive, so a journey always targets the current population.

Add channels (email, SMS, on-site, push), sequence steps with delays and conditions, then run it against the Synthetic Sandbox before going live to preview GGR impact.

On any campaign, click Simulate. NowG rehearses it against synthetic twins of your real players and returns predicted NGR impact, bonus burn and abuse rate — before a single live message is sent.

The results panel shows projected NGR delta, bonus efficiency and a confidence band. Green means ship; amber flags a segment where the offer erodes margin. Drill into any cohort to see the driver.

The Tilt Queue lists players who crossed your risk threshold with the recommended action — cooldown, limit prompt or no-bonus. Actioning an alert logs it automatically for audit.

Under Settings → Responsible Gaming, set the sensitivity per market. Higher sensitivity surfaces more players earlier; every threshold change is versioned and timestamped.

In Compliance → Jurisdictions, enable a market (e.g. UKGC, MGA, AGCO). NowG loads its current rule set and starts checking campaign copy against it inline as your team writes.

From Compliance → Audit, filter by date, market or action and export an immutable, timestamped log of every intervention, suppression and rule check — formatted for regulator review.

Each affiliate source gets a rolling quality score (0–1) from how its players actually behave post-acquisition — deposit depth, retention, bonus abuse. Low scores flag traffic that converts but never retains.

Add your tracker’s postback URL under Settings → Integrations with the click-id and quality-score macros. NowG fires it server-to-server whenever a score changes. See the API docs for the full spec.