We rebuilt iGaming CRM around margin, not message volume.

Legacy CRMs brag about open rates. We think the only metric that matters is the margin you keep. NowG is the AI engine that turns retention from a cost centre into insurance for your NGR.

Why we exist

The old playbook was over-bonusing in the dark.

CRM teams give away $50 to save a player who'd have stayed for $10, fire clumsy compliance pop-ups that push VIPs to competitors, and can't test anything on the 2% of players who drive half the revenue.

We founded NowG to replace all of that with prediction — margin-safe, compliant, and rehearsed on synthetic players before it ever touches a real one.

THE THESIS

"Don't sell features. Sell NGR insurance."

Every module we ship is judged on one question: does it protect margin the operator would otherwise have lost?

What we build around

01 · MARGIN-FIRST

Margin over vanity metrics

We optimise NGR protected, not opens and clicks. If a feature doesn't defend margin, it doesn't ship.

02 · SAFE BY DESIGN

Compliant, or it doesn't launch

Responsible gaming and jurisdictional rules are built into the engine, not bolted on afterwards.

03 · PROVE IT FIRST

Simulate before you send

Nothing risky reaches a real player until it's been rehearsed on synthetic twins and cleared.

50%

of GGR driven by the top 2% we protect

40bps

typical bonus-margin recovery

2–4wk

time to live against your PAM

24/7

monitoring across markets

Come defend some margin with us.

See the platform, or talk to the team behind it.