Landing Page

Landing pages receive campaign traffic: offer-matched headlines, minimal navigation, registration a step away — conversion craft in one URL.

iGaming-specific practice

Match the promise (the bonus in the ad is the bonus on the page — compliance and conversion agree here), localize fully (language, currency, payment logos), load fast on mobile networks, and surface significant terms visibly (codes require it; trust converts anyway). Operators A/B landing variants per source; affiliates with SubID discipline test placements into their own landers. The anti-pattern remains homepage-dumping paid traffic — paying campaign CPCs for navigation-menu abandonment.