GLOSSARY TERM
Reporting API
Reporting APIs expose the numbers machine-readably: performance stats by dimension, conversion-level detail, statement and payment data — everything the portal shows, extractable.
Why it’s a dealbreaker feature
Professional affiliates run their own BI consolidating dozens of programs — API-less programs mean manual exports, mean less attention, mean less traffic; the correlation is direct. Internally, program analytics needs the same access for warehouse loads. Quality bar: parity with UI data (no API-visible gaps), conversion-level grain (aggregates hide disputes), pagination and rate limits fit for nightly bulk pulls, and stable schemas. The portal serves humans; the API serves the partners who matter most.