In-Play / Live Betting

In-play betting reprices markets ball by ball: algorithmic models adjust odds on game state in seconds, with brief suspensions around major events (goals, wickets, touchdowns).

Operational and regulatory edges

Latency is the integrity battleground — courtsiders exploiting feed delays forced bet-delay buffers and data-rights consolidation. RG frameworks flag in-play’s continuity (bet-chase-bet loops without natural pauses); some markets restrict live advertising or specific in-play products. Volume-wise it’s most of modern sportsbook turnover, so affiliate content ignoring live betting is describing a previous decade’s product.