Traffic Source Declaration

Traffic declarations force affiliates to specify their channels: which sites, SEO or paid, email lists, social accounts, streams. Undeclared sources are typically a terms breach regardless of traffic quality.

Why programs enforce it

Compliance exposure is source-dependent: content on a licensed comparison site and spam in a Telegram group create very different regulatory risk under UKGC-style rules, where operators answer for their affiliates’ marketing. Declarations also anchor fraud review — conversion patterns inconsistent with the declared source are the earliest fraud signal available. Review declarations at every major deal upgrade, not just at signup.