Deposit Success Rate

Deposit success rate measures completed versus attempted funding, decomposable by method, PSP, issuer, GEO and 3DS path.

Why it outranks marketing metrics

Every failed deposit is a fully acquired, fully intending customer stopped at the till — recovering failures is pure margin. Failure taxonomy: issuer declines (gambling blocks, insufficient funds), 3DS abandonment, PSP timeouts, misconfigured routing. Remedies: cascading retries across PSPs, issuer-aware routing, APM alternatives surfaced on decline. Operators publishing 90%+ blended rates have engineered this; sub-80% setups are burning acquisition spend at the last step.