GLOSSARY TERM
Affiliate Tracking Software
Affiliate tracking software is the operational system beneath a program: click and conversion tracking, deal-logic commission engines, partner portals, fraud tooling, reporting and payout pipelines.
Evaluation shortlist from the operator’s chair
Commission-engine flexibility (can it express your real deals — hybrids, tiers, carryover rules — without spreadsheets?), tracking reliability under S2S loads, portal quality (partners judge your program by it), migration support (link redirects, attribution imports), compliance surfaces (audit logs, data residency), and reporting depth an analyst can live in. The platform choice is a multi-year commitment; the switching costs make diligence cheap by comparison.