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GLOSSARY TERM

Promo Materials

Promo materials cover everything affiliates may say and show: bonus offers with their mandatory terms, brand logos and usage rules, approved copy blocks, and market-specific disclaimers.

The compliance chain

Regulated markets make operators liable for affiliate advertising, so promo materials are compliance infrastructure: significant-terms text that must accompany bonus mentions, RG messaging requirements, GEO-restricted offers that must not leak into banned markets. Version and date everything, notify affiliates on changes, and archive what was published when — that archive is your defense file when a regulator asks.

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