Creatives

Creatives are the program-supplied promotional inventory, served through the platform so updates propagate and impressions are countable.

Operational notes that save pain

Serve creatives via the platform (never static copies) so expired bonuses don’t linger on partner sites — an advertising-compliance liability in regulated markets where an outdated “100% up to €200” banner is a fineable misrepresentation. Localize properly, refresh seasonally, and watch which sizes affiliates actually pull: five formats cover ~90% of demand, and the long tail of banner variants is wasted design budget.