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GLOSSARY TERM

Lifetime Revenue Share

Lifetime revshare ties the player to the referring affiliate permanently: as long as the player generates NGR, the affiliate earns their percentage — years after the original click.

The promise and the fine print

It’s the industry’s flagship pitch to content affiliates, and mostly honored — but “lifetime” quietly ends in some terms via dormancy clauses (no commission if the affiliate sends no new players for N months), program closures, or migration disputes when operators switch platforms and player mappings “get lost.” Affiliates: archive your player lists and terms. Operators: honoring lifetime claims through a platform migration is the single loudest trust signal you can send the affiliate market.

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