Attribution Window

The attribution window defines how long a click “owns” the player. Register on day 29 of a 30-day window and the affiliate gets paid; day 31, they don’t.

Setting it commercially

Longer windows favor content and SEO affiliates whose users research before depositing; shorter windows favor the operator’s books. 30 days is the market norm for registration attribution; lifetime attribution of the player to the affiliate (for revenue share) is a separate, contractual concept. Publish the window in program terms — ambiguity here is a top-three cause of affiliate disputes.