Affiliate Program

An affiliate program is the commercial machine around player referrals: tracking links, deal structures, an affiliate portal, marketing materials, compliance rules and a payments pipeline, run either in-house on dedicated software or through a network.

What separates good from mediocre

Programs compete for affiliates the way operators compete for players. Reliable tracking, transparent NGR math, on-time payments and responsive managers matter more to retention than a few points of commission — affiliates trade rate for trust constantly, and the affiliate grapevine prices every program’s reputation within months of launch.