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GLOSSARY TERM

Affiliate Portal

The portal is the program’s product surface: link and deep-link builders, creative libraries, real-time performance dashboards, commission statements, and payment status.

Portal quality is partner retention

Affiliates run daily on your reporting; latency, opacity or downtime there erodes trust faster than rate disagreements. The features professionals check on day one: statistics granularity (per SubID, per creative, per day), statement drill-down to individual conversions, postback configuration self-service, and an API. A portal that answers questions before support tickets exist is worth several commission points in retention terms.

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