Forecasting

Forecasting in iGaming builds from cohort behavior: acquisition plans feed retention curves feed revenue projections, overlaid with sports calendars, seasonal patterns and regulatory events.

Program-specific forecasting

Commission-liability forecasts (what will we owe partners in Q3?) drive treasury planning; FTD forecasts by source set recruitment targets; scenario versions (market entry, deal repricing, policy shocks) support decisions. Craft notes: forecast error is information (systematic misses reveal model gaps), assumptions belong on the page not in heads, and sports-results variance deserves explicit bands — presenting point estimates for margin-swung businesses is how forecasting loses its audience.