GLOSSARY TERM
Promo Code Tracking
Promo code attribution survives everything that kills click tracking: the player hears a code on a podcast or stream, types it at signup weeks later, and attribution lands correctly with zero cookies involved.
Where it’s essential
Streamer and influencer partnerships (audiences don’t click overlay links), offline and audio placements, and as a self-service dispute reducer — a code in the signup form is evidence nobody argues with. Codes must be exclusive per partner and validated case-insensitively; shared or recycled codes quietly corrupt months of attribution data.