GLOSSARY TERM
Early Payout
Early-payout promos settle qualifying bets on trigger conditions (two-goal leads being football’s classic) regardless of final score — occasionally paying both sides of the same market.
The economics of double payment
Trigger-then-collapse scenarios cost real money; books fund it as marketing with stake caps and market restrictions, pricing off historical trigger-vs-result gaps. For bettors it’s genuine EV added to qualifying selections; for promo-analysis content it’s ideal material — quantifiable, recurring, and reliably clickable when the double-payment scenario actually lands on a big match.