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GLOSSARY TERM

Game Aggregator

Aggregators bundle game supply: instead of integrating fifty studios separately, operators connect one aggregation platform carrying them all, with unified wallet integration, reporting and compliance metadata.

The trade

Speed and breadth versus margin (aggregator fees stack on provider revenue shares) and dependency. Large operators hybridize — direct deals with top providers for economics and exclusives, aggregation for the long tail. For B2B content, aggregation is fertile explanatory ground: it’s invisible to players yet determines half of what a casino’s lobby can offer, and buyers searching it are high-intent.

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