Odds Boost

Odds boosts raise posted prices on featured selections (2.00 → 2.30), funded from marketing budget and capped by stake limits.

Reading boosts quantitatively

A boost is only +EV if the boosted price exceeds fair probability — books often boost from heavily margined baselines, so the “boost” merely approaches fairness. Stake caps bound the giveaway. Serial boost-hunters get promo-restricted like other advantage players. For content: computing boost EV against exchange prices per promo is cheap, differentiated, endlessly repeatable editorial — the sports equivalent of wagering-requirement math.