Deposit Frequency

Deposit frequency (deposits per active per period, inter-deposit intervals) tracks the funding rhythm behind revenue.

Three readers, one metric

Growth reads rising frequency as engagement; finance reads it into LTV updates; RG systems read acceleration — shortening intervals, night-time clustering, post-loss immediacy — as marker patterns requiring intervention under social-responsibility codes. Segment-level frequency shifts also flag external events: payment-friction changes, bonus-calendar effects, and competitor moves all leave prints here first.