Average Deposit

Average deposit summarizes funding behavior — per transaction, per player, per cohort — and skews hard on whale tails, making medians and distribution bands the honest companions.

Signal content

First-deposit size predicts value (and, at exact-minimum uniformity across a source, predicts CPA farming); deposit-size drift within cohorts tracks engagement direction; GEO patterns calibrate qualification thresholds. Distribution shape does the real work: two sources with identical €45 averages — one clustered, one barbelled — are different businesses wearing the same summary statistic.