Deposits vs NGR

Deposits are volume; NGR is what survives gameplay, withdrawals, bonuses and costs. The ratio between them (deposit-to-NGR conversion) summarizes player behavior and margin structure per segment.

Why track the ratio

Stable cohorts show characteristic conversion bands; deviations diagnose: spiking withdrawals (winners, or arbitrage), collapsing conversion (bonus abuse, sharp traffic), inflating conversion (retention improving, or RG risk accumulating). For affiliates paid on NGR, understanding this chain preempts the perennial confusion of “my players deposited €50k, why is commissionable revenue €12k?” — the answer is this ratio, itemized.