Hold Percentage

Hold measures extraction efficiency: how much of the money entering play the house keeps. Casino hold on deposits typically runs far above single-game house edge, because deposits recycle through many wagers before leaving.

Analyst uses

Hold trends diagnose business mix: rising hold can mean shifting game mix, better retention, or — in sportsbooks — luck (short-term hold swings with results, hence “hold-adjusted” revenue in earnings calls). For affiliate analytics, deposit-to-NGR conversion per traffic source is effectively a hold metric, and it’s the honest way to compare the real value of two partners’ players.