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GLOSSARY TERM

Duplicate Click Filtering

Duplicate filtering collapses rapid repeat clicks — double-taps, refreshes, retry loops — into one countable click, typically within a configurable window (seconds to 24 hours).

Why both sides want it

Operators paying per-click or judging EPC need denominators that mean something; honest affiliates need their conversion rates not to be diluted by their own users’ double-clicks. Distinct from fraud filtering: duplicates are usually innocent. The same infrastructure, tuned harder, catches click spamming — which is not.

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