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GLOSSARY TERM

Minimum Deposit Requirement

The minimum deposit requirement filters CPA-payable players: deposits below the line (commonly €10–€25) don’t trigger commission, blocking affiliates from farming micro-deposits against a fat CPA.

Calibration matters

Set it near the operator’s real economics — roughly where a deposit has positive expected value after bonus cost — not as an arbitrary hurdle. A €50 minimum in a market where honest traffic deposits €20 doesn’t improve quality; it just reprices the deal downward while looking like a technicality. Affiliates model qualification rates GEO by GEO; sloppy minimums show up in their spreadsheets before your account manager hears about it.

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