KYC (Know Your Customer)

KYC obligations require operators to verify player identity and age, screen against sanctions and PEP lists, and escalate to source-of-funds checks as risk or volume grows.

Operational reality

Regulated markets increasingly demand verification before play or deposit (not at withdrawal), collapsing the old “deposit now, document later” funnel. For acquisition math this matters: KYC friction sits inside the registration-to-deposit conversion rate, varying by market and provider quality. For affiliates, markets with heavy pre-play KYC convert clicks to FTDs measurably worse — a factor to price into GEO-specific deals rather than discover in the statistics.