Complaint Handling

Licensed operators must run formal complaints processes: acknowledgment and resolution windows, written outcomes, ADR signposting, and records regulators can inspect.

Program-adjacent lessons

Affiliate programs inherit the pattern even where unregulated directly: partner disputes (missing conversions, adjusted commissions, terminated accounts) deserve the same machinery — defined channels, response SLAs, evidence-based outcomes, documented resolutions. Public affiliate-forum flame wars are almost always process failures before they’re substance disagreements; a program that resolves disputes inside its own system rarely meets them on Reddit.