GLOSSARY TERM
Incentivized Traffic
Incentivized sources compensate users for registering or depositing (GPT sites, reward apps, cash-for-signup communities), manufacturing conversions without player intent.
Why the ban is near-universal
Incent users optimize the reward, not the product: minimum deposits, instant churn, bonus extraction, chargeback clusters — quality metrics collapse on contact. Detection reads like a checklist: uniform minimum deposits, zero redeposit, completion-time patterns, reward-site referrers. Legitimate incent niches exist in other verticals; in gambling, terms ban it, fraud teams hunt it, and “undeclared incent” is among the most-terminated violations in program enforcement.