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GLOSSARY TERM

Incentivized Traffic

Incentivized sources compensate users for registering or depositing (GPT sites, reward apps, cash-for-signup communities), manufacturing conversions without player intent.

Why the ban is near-universal

Incent users optimize the reward, not the product: minimum deposits, instant churn, bonus extraction, chargeback clusters — quality metrics collapse on contact. Detection reads like a checklist: uniform minimum deposits, zero redeposit, completion-time patterns, reward-site referrers. Legitimate incent niches exist in other verticals; in gambling, terms ban it, fraud teams hunt it, and “undeclared incent” is among the most-terminated violations in program enforcement.

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