Global Postback

A global postback is set once at the account level: every conversion across every offer and brand notifies the affiliate’s own tracker automatically.

Why media buyers demand it

Affiliates running dozens of campaigns through their own tracking stack (Voluum, Keitaro, Binom) can’t maintain per-offer postbacks — misconfiguration guarantees data gaps. Offering global postbacks with standard macros ({clickid}, {payout}, {goal}) is table stakes for attracting professional buying teams; programs without it filter themselves out of that traffic segment silently.