iGaming Business

Digital ad auctions in 2025 feel like live-dealer roulette at peak hour: tables packed, everyone chasing the same pot, and the pit boss (Google) quietly upping minimums. A decade ago…

Sports betting website development can be a pain. At NowG, we’ve watched sports betting evolve from a niche pastime into a global juggernaut. By 2025, live in-play wagering, AI-driven odds…

There are so many successful roulette strategies out there; how can you pick the best and the right one for you? No strategy overrides the 2.70% European house edge—let’s get…

At NowG, we’re witnessing a seismic shift in how entrepreneurs approach the hefty price tag of launching a digital casino. Industry veterans know the game has changed: new regulatory demands,…

Postback URL tracking can sound like something only people in IT can do… But, at NowG, server-to-server tracking has gone from nerdy footnote to board-level obsession. The buzzword that unlocks…

Graphics are often the first thing that jumps out at a game. We see them before we hear any of the sound effects when loading a game. But this does…

Scroll through Ripper Casino’s lobby today and you’ll spot something curious: a curated chaos where vintage three-reel fruit machines sit one thumbnail away from cinematic cluster-pays dripping in HDR. That…

Roulette wheels creak, dice tumble, cards flick—yet behind your phone screen none of that analog chaos exists. Instead, every virtual spin, reel stop, and baccarat draw is born inside a…

If you can’t convince bankers, regulators, and city councils on paper, you’ll never switch on the slot floor. A casino business plan translates big-ticket vision into concrete ROI math, regulatory…

Database marketing based on the Recency-Frequency-Monetary (RFM)  approach has been the standard in casino marketing for many decades. Unfortunately, RFM-based marketing has several limitations for casinos. Potentially profitable players are overlooked,…

Picture a rust-belt town whose biggest employer closed five winters ago. Property values flatlined, the high-street boarded up, and Friday-night lights dimmed long before kick-off. Then a $350 million integrated…