The business landscape is more competitive than ever across all industries. Companies are looking for ways to streamline operations, reduce employee burnout, mitigate manual processes, and increase profits. This is…
How to Start a Sportsbook in 2025: A Practical Guide for Aspiring iGaming Operators
How to start a sportsbook buisiness is a question that so many business owners ask themselves around the world. Guess what? We have a recipe! The appetite for live wagers…
Sports Betting AI: How to Find Value in Sports Bets in 2025
“Did the book really price the Knicks at +240 because of public hype, or is there hidden edge?”That single doubt separates casual punters from the 3% who end each year…
Sports Betting Advertising in 2025: Trends, Rules, and What Actually Converts
Sports betting advertising is everywhere, you can’t deny that. Push an English-Premier-League promo to a Floridian TikTok feed right now and you’ll trigger three algorithms, two state regulators, and a…
SaaS Fractional CMO for Your Business in 2025—What You Need to Know?
You finally cracked product-market fit, ARR just tiptoed past the $3 million line, and the board chants “scale, scale, scale” at every stand-up. Trouble is, a seasoned chief marketing officer…
Best Gambling Apps 2025 – Full List
Remember the first casino apps? Clunky menus, hour-long withdrawals, and pixelated roulette that sounded like a dial-up modem. Fast-forward to 2025 and the landscape feels closer to fintech than gaming:…
Affiliate Conversion Tracking in 2025: Postbacks, GA4 & Zero-Fraud Strategies
Did that €200 roulette win really come from our Black Friday promo? If that question still sparks Slack debates, your tracking stack is leaking money. Here at Scaleo, we’ve watched…
Big Data in the iGaming Industry: How to Leverage AI and Big Data Together?
Are you ready to see how Big Data and Artificial Intelligence (AI) are reshaping the iGaming landscape? From hyper-personalized player experiences to lightning-fast decision loops, the fusion of these two…
Partner Incentives in B2B: 9 Proven Models That Drive Loyalty, Sales & Growth
“Another SPIFF? Really?”I still remember an exasperated channel manager asking that as we sifted through a spreadsheet bloated with one-off bonuses. The problem wasn’t the idea of rewarding partners; it…
Casino Marketing 101: What Is Casino Marketing?
Casino marketing is far more than flashy ads, free drinks, or flashy slot tournaments. It’s a dynamic blend of art and science, weaving together data analytics, psychological insight, creative storytelling,…
What Is RevShare? A Beginner’s Guide in Affiliate Marketing
RevShare feels almost quaint — an old-school commission structure we all tinkered with back when pixel tracking was still cool. Yet here we are in 2025, watching operators quietly re-embrace…
100 Basic Gambling Terms and Phrases Every Player Should Know
Walk into any pit or log into a live-dealer lobby and jargon starts flying faster than cards from an automatic shuffler. If phrases like “cold deck” or “fold equity” leave…
Malta’s Economy Minister Vows to Protect Country’s Status as iGaming “Silicon Valley”
“Malta isn’t stepping back; we’re doubling down.” With that line, Economy Minister Silvio Schembri kicked off this month ’s SBC Summit in St Julian’s and reignited a debate that’s been…
Casino Marketing Plan Essentials for Success
A comprehensive casino marketing plan is vital for the success of any casino. It serves as a roadmap for marketing activities, outlining goals, target audience, strategies, and tactics. When defining…
20+ Best Casino AML Software You’ll Love in 2025
iGaming compliance teams juggle tougher KYC, FATF guidance, and constant regulator audits. The right casino AML software cuts manual checks, flags risky wallets in real time, and keeps licences safe….
Starting an Online Casino in 2026 – How Not To Fail Like All Others Do?
If you’ve ever dabbled in online blackjack on a lazy Saturday afternoon, worked behind the scenes at a virtual casino, or simply daydreamed about launching your own digital gaming empire…