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GLOSSARY TERM

SubID

SubIDs are the affiliate’s private analytics dimension: the tracking platform stores whatever value the affiliate appends and reports conversions against it, letting them see which article, banner position or email drove each FTD.

Program-side value

Smart affiliate managers read SubID reports too (where the platform permits): they reveal which placements on a partner’s site actually produce value — intelligence that turns deal renegotiations from haggling into engineering. Support multiple SubID slots (sub1–sub5); serious media buyers will use all of them.

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