Review Site

Review sites rate and describe brands, monetizing referral commissions on the trust their verdicts command.

The credibility economics

The format’s conflict is structural — reviewers paid by the reviewed — and its management separates tiers: disclosed methodology, tested-not-templated content, criticism that costs commissions, and update discipline versus rank-ordered rate cards wearing star ratings. E-E-A-T enforcement and advertising-standards attention both target the gap. The durable plays publish their testing methodology and honor it; the arbitrage plays rotate domains. Operators, notably, diligence review sites in reverse: placements on credible reviewers outperform paid positions on directories players discount.