Sportsbook

A sportsbook prices sporting outcomes and accepts bets against those prices, managing the resulting risk book across thousands of simultaneous markets.

How it differs from casino economics

Casino margins are mathematically fixed per game; sportsbook margins are engineered per market via the overround and exposed to short-term results variance — a favorites-heavy Sunday can lose real money. For affiliates, sports traffic behaves differently too: event-driven spikes, seasonal cycles, and cross-sell into casino as the retention backbone. Deals often price sports FTDs separately for exactly these reasons.