NDC / NRC

NRC counts completed registrations; NDC counts first-time depositors — the pair every acquisition report leads with.

Usage notes from the trenches

Operators’ investor decks, program dashboards and affiliate statements sometimes attach subtly different windows and dedup logic to these acronyms (per-brand vs per-group counting being the classic). When deals or bonuses key on “NDCs delivered,” the definitional annex is worth more than the rate discussion — and platforms should expose the dedup rules in reporting rather than leaving them to support tickets.