FTD (First-Time Depositor)

The FTD is the industry’s currency of acquisition: CPA deals trigger on it, funnel math ends at it, and program dashboards count the month in it.

Precision matters

FTD (first deposit ever with the brand) differs from NDC (new depositing customer, sometimes counted per-period) and from qualified FTD (deal criteria met) — reports mixing these definitions produce the reconciliation disputes every affiliate manager knows. Cross-brand networks add re-registration wrinkles: the same person FTD-ing across sister casinos may or may not count per terms. Define once, in writing, per agreement.