Best Practices: How Casinos Use Affiliate Marketing as a Growth Strategy
Walk any iGaming expo this year and you’ll hear the same confession whispered over cappuccinos: “Paid media costs too much; affiliates carry…
Top 20 Greatest Poker Players of All Time
Today, we are unveiling the magnificent top 20 poker pros! Poker isn’t won by luck alone—it’s won by people who read souls, count odds, and…
Top 10 Trends which are Shaping the iGaming Industry in 2025
If 2024 felt fast, 2025 is moving at warp nine. Licensing boards roll out affordability APIs, AI models now spin bespoke slots in 48 hours,…
AI Ad Management for iGaming & Sportsbooks in 2025
Digital ad auctions in 2025 feel like live-dealer roulette at peak hour: tables packed, everyone chasing the same pot, and the pit boss…
How to Start a Sports Betting Website? Full 2025 Blueprint
Sports betting website development can be a pain. At NowG, we’ve watched sports betting evolve from a niche pastime into a global juggernaut.…
7 Most Successful Roulette Strategies: A Complete Guide
There are so many successful roulette strategies out there; how can you pick the best and the right one for you? No strategy overrides the…
How Much Does It Cost to Start an Online Casino in 2025?
At NowG, we’re witnessing a seismic shift in how entrepreneurs approach the hefty price tag of launching a digital casino. Industry veterans…
Postback URL Explained: How S2S Tracking Powers Affiliate Conversions
Postback URL tracking can sound like something only people in IT can do… But, at NowG, server-to-server tracking has gone from nerdy…
The Role of Sound in iGaming (and Other Games)
Graphics are often the first thing that jumps out at a game. We see them before we hear any of the sound effects when loading a game. But this…
Ripper Casino Software Providers: Full 2025 Stack Breakdown
Scroll through Ripper Casino’s lobby today and you’ll spot something curious: a curated chaos where vintage three-reel fruit machines sit one…
What Is RNG in iGaming and Why It Matters?
Roulette wheels creak, dice tumble, cards flick—yet behind your phone screen none of that analog chaos exists. Instead, every virtual spin,…
10 Ways to Implement Marketing Automation in the Gaming Industry
Scroll any iGaming Slack channel in 2025 and the refrain pops up hourly: “UA costs are brutal, retention is the new acquisition.” Everyone…
Casino Business Plan: Writing a Successful Blueprint for 2025
If you can’t convince bankers, regulators, and city councils on paper, you’ll never switch on the slot floor. A casino business plan…
Gaming Customer Acquisition vs. Retention: Key Differences Explained
Gaming customer acquisition vs. retention is the core trade-off shaping your margin, roadmap, and survival as an iGaming operator. You can buy…
20 Best iGaming Affiliate Software Vendors in 2025
Choosing the right iGaming affiliate software can be the difference between a modest affiliate channel and a revenue juggernaut. You’ve made…
AI-Driven Casino Marketing: Achieving Better Results than Old-School RFM
Database marketing based on the Recency-Frequency-Monetary (RFM) approach has been the standard in casino marketing for many…