Last Updated on October 29, 2025 by Caesar Fikson
No fluff, just the casino affiliate programs that consistently pay, convert, and treat affiliates like adults. Below you’ll find a quick comparison table with realistic deal ranges, then a pragmatic, experience-based rundown of what each program is actually like to work with in 2026.
Top 10 Affiliate Casino Programs That Pay Big in 2026
| Program | Typical Deals | Why It Pays | Watch Outs | Best GEOs & Verticals |
|---|---|---|---|---|
| Bet365 Partners | CPA $150–$300; RevShare 20–30% | T1 brand trust, elite sportsbook retention, cross-sell into casino | Strict compliance, slower approvals, brand bidding zero tolerance | EU & licensed markets; Sportsbook → Casino |
| Betsson Group Affiliates | RevShare 25–35%; Hybrid common | Portfolio brands, strong retention, transparent reporting | Mind negative carryover terms; bonus copy scrutiny | Nordics & EU; Casino-first |
| Entain Partners | CPA $120–$250; RevShare 20–30% | Household UK brands, heavy sports calendar, steady ARPU | UK ad rules, creative approvals, geo licensing constraints | UK & IE; Sportsbook → Live Casino |
| Betfair Affiliates / Paddy Power Affiliates | CPA $150–$300; RevShare 20–30% | Exchange angle, iconic promos, high brand recall | Sharp users reduce CPA viability; strict copy reviews | UK & IE; Exchange + Sportsbook + Casino |
| LeoVegas Affiliates | RevShare 25–35%; Hybrid $100–$150 + 10–20% | Mobile-first UX, live casino focus, frequent promos | Saturated SERPs; KYC expectations matter | EU; Casino & Live Casino |
| 888affiliates | CPA $120–$250; RevShare 20–30% | Multi-vertical powerhouse, huge brand recognition | Performance varies by GEO; compliance cycles | Global reach; Casino/Sports/Poker |
| 7StarsPartners | RevShare 35–45%; Hybrids; high upside | Strong slot brands, aggressive promos, fast comms | Pick brands per GEO; bonus abuse checks | EU, LATAM; Casino-heavy |
| ComeOn Connect | RevShare 25–35%; Hybrid available | Multi-brand access, slots library, easy message-match | GEO specificity; creative approvals | EU; Casino & Free Spins |
| PokerStars Partners | RevShare 20–35% (poker & casino); Hybrid | Iconic poker brand, tournament spikes, casino cross-sell | Poker seasonality; cohesive funnels needed | EU & selected licensed GEOs; Poker → Casino |
| Betway Partners | CPA $120–$220; RevShare 20–30% | Clean UX, esports angle, reliable payments | Esports volatility; creative fatigue | EU & Africa; Sportsbook & Casino |
Program-by-Program Notes You Can Actually Use
Bet365 Partners
Why it pays: Decades of trust, relentless live sports inventory, and a CRM machine that nudges casual bettors into higher-value markets. If you send qualified sports users, retention handles the rest and casino add-on revenue follows.
Tactical tips: Don’t force casino banners onto sports previews; instead, position “in-play” or odds-boost CTAs on mobile, then let their UX cross-sell. Map subIDs by league & placement. Expect slow but steady RevShare compounding.
Realistic money: CPA $150–$300 in many EU markets. RevShare sees reliable month-4+ cohorts. A sports portal at 20–40 FTDs/month can sit at $3k–$8k CPA-side or build $1k–$3k/month in rolling RevShare.
Betsson Group Affiliates
Why it pays: Multiple brands to match different markets. You get good AM guidance on which skin & promos align with your audience. Reporting is sane; payments are consistent.
Tactical tips: For Nordics, lead with localized slot content and RTP tables. Tag landers tightly by language and device. Clarify negative carryover & tiering before scaling.
Realistic money: RevShare 25–35% is common; Hybrids on request. For 15–30 FTDs/month, $1.2k–$4k blended is realistic as cohorts season.
Entain Partners
Why it pays: Ladbrokes/Coral & co. dominate UK brand recall. Football season drives volume; horse racing brings loyal depositors. Cross-sell into live casino works when featured smartly.
Tactical tips: Keep UK compliance immaculate: clear T&Cs, RG labels above the fold, no “risk-free” phrasing. Use subIDs per team page and per prop-bet widget.
Realistic money: CPA $120–$250; RevShare 20–30%. 20+ UK FTDs/month can land $2k–$4k CPA-side and slow-burn RevShare.
Betfair Affiliates & Paddy Power Affiliates
Why it pays: The exchange (Betfair) helps you attract sharp-curious audiences, while Paddy Power’s creative promo culture spikes CTR. Together they cover casual to advanced bettors.
Tactical tips: Educate on exchange basics (lay, back, liquidity) without overwhelming. Use season-specific guides. Separate your sharp segments from casuals via subIDs to negotiate hybrids that make sense.
Realistic money: CPA $150–$300; RevShare 20–30%. A well-structured UK/IE site can drive $2k–$6k CPA-side in peak months.
LeoVegas Affiliates
Why it pays: Laser focus on mobile casino & live dealer. Their product makes your creative look better than it is. Payments are predictable; AMs are responsive.
Tactical tips: Push live casino in late evening local time. Use short-form, thumb-stopping mobile creatives. Promote limited-time free spins with precise jurisdictions spelled out.
Realistic money: RevShare 25–35% typical. Hybrid $100–$150 + 10–20% is common for new partners. Expect $800–$2.5k/month at 10–20 FTDs with clean slot traffic.
888affiliates
Why it pays: The 888 umbrella covers casino, sports, poker. That breadth means you can route different audiences into the right product without switching networks.
Tactical tips: Segment like a hawk: poker guides → poker funnels, live score pages → sportsbook, slot RTP pages → casino. More segmentation equals better EPC and happier AMs.
Realistic money: CPA $120–$250; RevShare 20–30%. With 15–30 FTDs/month and good segmentation, $1.5k–$4k is standard.
7StarsPartners
Why it pays: Slot-first brands, punchy promos, and speed. When you align GEO & title selection with audience taste, CR jumps. Negotiations are straightforward if your subIDs prove quality.
Tactical tips: Lead with game franchises your audience already loves. Showcase volatility & feature explainers on-page. Keep a close eye on bonus abuse and use pre-verified traffic sources.
Realistic money: RevShare 35–45% has real upside. Hybrids possible. 10–25 clean FTDs/month can net $1k–$3k as cohorts mature.
ComeOn Connect
Why it pays: Access to several casino brands under one roof and frequent promos that are easy to message-match from your content. Payments are on time; reporting is clear.
Tactical tips: Pair free spins with exact game titles & wagering requirements. Localize aggressively. Test landers for mobile fold placement of the CTA.
Realistic money: RevShare 25–35%. Hybrid possible. Expect $900–$2.5k/month at 10–25 FTDs with on-point GEO targeting.
PokerStars Partners
Why it pays: Poker brand gravity still works, especially during series. If you produce educational content, cohorts are stickier than average. Casino cross-sell fills off-peak months.
Tactical tips: Build evergreen guides (bankroll, ICM, beginner ranges) and schedule tournament calendars. For casino, surface live dealer & high-RT P slots after poker signups.
Realistic money: RevShare 20–35% across poker rake & casino NGR. Hybrids exist. 10–25 signups/FTDs can reach $700–$2.2k, trending higher around majors.
Betway Partners
Why it pays: Solid UX and payments. Esports coverage pulls in younger demos, and those users do cross into casino if your content nudges them.
Tactical tips: Rotate esports creatives fast; tie promos to matchdays; push small-stake bet builders for casuals, then retarget casino content in newsletters post-event.
Realistic money: CPA $120–$220; RevShare 20–30%. Expect $1k–$3k/month at 10–20 FTDs with stable vertical mixes.
What “big payouts” actually look like
“Big” isn’t one giant CPA — it’s consistent monthly net with predictable cohorts. If your site or channel hits 30–60 FTDs/month across two or three of the programs above, you’re building a $3k–$12k/month business that survives seasonality. Hybrids smooth cashflow; RevShare compounds; CPA funds growth. The affiliates who make real money treat this as a portfolio, not a single bet.
Deal hygiene & compliance that keep you paid
- SubIDs or it didn’t happen. Tag every placement (page block, widget, email link). Optimize winners, kill laggards.
- Exact copy. Your promo text must match the operator’s landing page line-for-line. No “risk-free” phrasing. Put T&Cs and RG above the fold for strict markets.
- GEO-first funnels. Don’t advertise offers in blocked states/countries. Use geolocation popups and country-specific landers.
- Rotate creatives every 30–45 days. Banner blindness is the silent EPC killer in casino.
- Negotiate on data. Bring subID cohort stats (FTD rate, first deposit size, chargeback rates). That’s how you earn better tiers and hybrids.
Picking your starting mix
Start with one Tier-1 sportsbook program (Bet365, Entain, Betfair/Paddy), one casino-led portfolio (Betsson, LeoVegas, 7Stars, ComeOn), and a specialist anchor (PokerStars or an esports-friendly brand like Betway). That spread covers seasonality, diversifies risk, and tells you what your audience actually wants. Once subIDs prove it, negotiate up or swap underperformers.
FAQ
Which casino affiliate programs really pay the most?
In practice, the biggest lifetime payouts come from Tier-1 brands with strong retention (Bet365, Betsson, Entain, Betfair/Paddy, LeoVegas, 888). Your upside isn’t just headline CPA — it’s RevShare compounding on cohorts that actually stick. Hybrids often win for mid-tier affiliates because you get cashflow plus tail revenue.
CPA or RevShare — what’s better in 2026?
If you’re testing channels or need cashflow, CPA or Hybrid de-risks your first months. If you own sticky SEO traffic or loyal communities, RevShare usually out-earns after months 4–9. Many affiliates run Hybrids early, then renegotiate to higher RevShare once cohorts prove LTV.
How many FTDs do I need to make $5k+ per month?
At mainstream CPA $150–$250, you’re looking at ~25–35 FTDs/month to clear $5k before costs. With RevShare, $5k/month is realistic at 40–80 quality FTDs/month after cohorts mature, but it depends on GEO, product mix, and how well the operator retains your users.
