Welcome to Section 1 of our article on optimizing the player journey for online casinos. In this section, we will explore how the Player Journey feature offered by OptiKPI can…
Manual Marketing vs. Marketing Automation – What’s Better?
Are you looking to take your marketing strategies to the next level? In today’s fast-paced digital world, manual marketing techniques alone may not be enough to keep up with the…
Evolution of the Online Gaming Industry from 2000 to 2024
Welcome to the exciting world of online gaming! Over the years, the online gaming industry has witnessed a remarkable evolution. From its humble beginnings to a revolution that has taken…
Casino Marketing Plan Essentials for Success
A comprehensive casino marketing plan is vital for the success of any casino. It serves as a roadmap for marketing activities, outlining goals, target audience, strategies, and tactics. When defining…
20 New iGaming Marketing Strategies For Player Acquisition and Retention
Welcome to the exciting world of iGaming marketing! Whether you’re involved in online gambling, casino marketing, digital gaming marketing, sportsbook marketing, casino affiliate marketing, or online casino advertising, this article…
Strategies to Promote Online Gaming Sites for Success
Welcome to the exciting world of online gaming! In this digital age, promoting your gaming website is crucial to stand out in this highly competitive industry. Whether you’re trying to…
Big Data in the iGaming Industry: How to Leverage AI and Big Data Together?
Are you curious about how big data and artificial intelligence (AI) are transforming the iGaming industry? Look no further! In this article, we will explore the powerful combination of big…
Mastering Customer Segmentation and Targeting
Welcome to the world of gaming, where the competition is fierce and the market is ever-evolving. As a gaming company, understanding your audience is the key to success. That’s where…
Push notifications for gaming operators: Types and benefits.
Welcome to the world of push notifications for gaming operators! In this article, we will explore the various types of push notifications, delve into their features, and highlight the benefits…
20 SEO Casino Marketing Strategies for Success
Welcome to our comprehensive guide on SEO casino marketing strategies. In the competitive online gambling industry, driving success requires a strong digital presence and effective marketing tactics. That’s where search…
iGaming KPIs: Real-Time Marketing Automation Platform Built for Gaming
Welcome to the world of iGaming, where success is driven by data and personalization. In the highly competitive gaming industry, understanding your key performance indicators (KPIs) and implementing effective marketing…
Push Notification Retention: How to Boost Gaming Customer Retention with Push Notifications
Welcome to the world of mobile gaming, where player engagement and retention are vital for success. As a gaming operator, you know that keeping your players satisfied and coming back…
Casino Marketing Conference to Attend in 2024
Are you in the casino industry looking to enhance your marketing strategies? Look no further! The premier casino marketing conference of 2024 is just around the corner. Mark your calendars…
10 Ways to Implement Marketing Automation in the Gaming Industry
Welcome to the world of automation games, where marketing meets gaming in the most innovative way! In this article, we will explore the best automation games that are taking the…
The (Bright) Future of Responsible Gambling in iGaming Industry in 2024
Welcome to the exciting world of iGaming, where responsible gambling tools and safer gaming experiences are at the forefront. In this rapidly evolving industry, advancements in technology and a growing…