Last Updated on October 24, 2025 by Caesar Fikson
RevShare affiliate programs are where lifetime value meets calm operations. We wrote this for business owners and advanced affiliates who judge partners by cohort LTV, carryover policy, and reporting depth—not just a headline percentage. Our lens at NowG is practical: stable retention (casino, sportsbook, poker), data clarity (hourly stats or webhooks), and AMs who solve problems before your Friday turns into a fire drill.
Let’s face it—“up to 50% RevShare” means nothing without context. The money shows up when your audience matches the product, the CRM knows what to cross-sell next, and negative carryover doesn’t tax your good months into oblivion.
What makes a RevShare program “high ticket”?
Three levers decide whether a RevShare deal compounds or fizzles: retention mechanics (missions, jackpots, live ops), cross-sell depth (casino ↔ sports ↔ live dealer ↔ poker), and cashflow hygiene (no negative carryover or sane resets). Everything else is noise.
- Retention density: Live ops cadence, jackpot ladders, tournaments, and a CRM that segments by volatility preference and device cohort.
- Cross-sell surface area: Sports into casino during off-season; casino into live dealer on weekends; poker during series.
- Financial hygiene: Transparent carryover rules, predictable payment rails, and clear clawback logic you can model.
| Criterion | Why it matters | What “good” looks like |
|---|---|---|
| RevShare range | Determines upside across cohorts | 25–45% with tiering that isn’t punitive |
| No negative carryover | Prevents one whale from taxing months | Clear reset at brand level or product silo |
| Data access | Faster diagnostics and optimization | Hourly stats or webhooks + error logs |
| Hybrid optionality | Smooths early cashflow | Small CPA + tapered RevShare without traps |
💡 Pro tip: Before you sign, simulate three cohorts—bonus hunters, casuals, and VIP-adjacent—with realistic churn. If a RevShare tier drops the percentage when volume dips, model the down months, not just Q4 peaks.
Top 30 high-ticket RevShare programs (casino, sports, poker, crypto)
Ranges below are typical public/negotiated bands we’ve seen across markets. Actual terms vary by GEO, quality, and mix. Treat the list as an operator-grade shortlist, then mirror-test 2–3 in parallel.
| Program / Group | Verticals | Typical RevShare | No Neg. CO | Hybrid | Fit notes |
|---|---|---|---|---|---|
| Entain Partners (bwin, Ladbrokes, Coral) | Casino, Sports | 25–35% | ✅ | ✅ | EU depth; strong live-ops calendar |
| Bet365 Partners | Casino, Sports | 20–30% | ◻️ | ✅ | Conversion-efficient funnels; strict quality gates |
| Kindred Affiliates (Unibet, 32Red) | Casino, Sports, Poker | 25–35% | ✅ | ✅ | Nordics/EU; balanced cross-sell |
| Betsson Group Affiliates | Casino, Sports | 25–40% | ✅ | ✅ | Multi-brand; polished casino UX |
| LeoVegas Affiliates | Casino, Sports | 25–35% | ◻️ | ✅ | Mobile-first; fast time-to-first-spin |
| Betway Partners | Casino, Sports, Esports | 25–35% | ◻️ | ✅ | Sports UX; esports content fits |
| 888 / William Hill Affiliates | Casino, Sports, Poker | 25–35% | ◻️ | ✅ | Brand gravity; robust retention |
| Paddy Power / Betfair Affiliates | Casino, Sports, Exchange | 25–35% | ◻️ | ✅ | Exchange angle; UK/IE strength |
| BetVictor Partners | Casino, Sports | 25–35% | ✅ | ✅ | Premium sportsbook tone; UK/EU |
| Betfred Affiliates | Casino, Sports | 25–35% | ◻️ | ✅ | Promos-driven; retail synergy |
| Kaizen Gaming (Betano/Stoiximan) | Casino, Sports | 25–35% | ◻️ | ✅ | Event-led sports; LATAM/EU push |
| ComeOn Connect | Casino, Sports | 25–40% | ✅ | ✅ | Multi-brand; flexible promos |
| Mr Green Affiliates | Casino, Sports | 25–35% | ◻️ | ✅ | Strong casino aesthetics |
| Novibet Affiliates | Casino, Sports | 25–35% | ✅ | ✅ | EU spread; responsive AMs |
| NetBet Affiliates | Casino, Sports | 25–35% | ✅ | ✅ | EU multi-language; steady |
| 10bet Partners | Casino, Sports | 25–35% | ◻️ | ✅ | Sports-led; simple funnels |
| GGPoker Affiliates | Poker, Casino | 25–35% | ✅ | ✅ | Series calendar; poker→casino cross-sell |
| GG.BET Partners | Sports, Esports, Casino | 25–35% | ◻️ | ✅ | Esports core; stream-friendly |
| Rivalry Affiliates | Esports, Sports, Casino | 25–35% | ◻️ | ✅ | Gen-Z branding; regulated lanes |
| Lottoland Affiliates | Lottery, Casino | 20–30% | ✅ | ✅ | Lottery betting; high AOV draws |
| theLotter Affiliates | Lottery courier | 15–25% | ✅ | ✅ | Courier niche; mainstream audience |
| Parimatch Partners | Casino, Sports | 25–40% | ◻️ | ✅ | Multi-region; live sports appeal |
| Stake Partners | Crypto Casino, Sports | 30–45% | ✅ | ✅ | Creator-led; fast funnels |
| BC.Game Affiliates | Crypto Casino, Sports | 30–45% | ✅ | ✅ | Global reach; frequent drops |
| Roobet Affiliates | Crypto Casino, Sports | 30–45% | ✅ | ✅ | Branded promos; stream synergy |
| Cloudbet Affiliates | Crypto Casino, Sports | 30–45% | ✅ | ✅ | Crypto heritage; sportsbook depth |
| Sportsbet.io Affiliates | Crypto Sports, Casino | 30–40% | ✅ | ✅ | Football partnerships; mobile polish |
| Betano / Stoiximan (Kaizen) | Casino, Sports | 25–35% | ◻️ | ✅ | Event spikes; LATAM lift |
| Betfair Exchange / Sportsbook | Exchange, Sports | 20–30% | ◻️ | ✅ | Exchange niche; sharp user base |
| Betsson (regional brands set) | Casino, Sports, Live | 25–40% | ✅ | ✅ | Jackpot missions; strong VIP ops |
“No Neg. CO” indicates whether a program commonly operates with no negative carryover (✅) or not (◻️/varies). Always read the brand-specific T&Cs—some groups apply resets by product (e.g., casino resets even if sportsbook is negative) or by brand instead of at account level.
RevShare vs hybrid vs CPA (quick operator math)
Use RevShare when your content produces sticky cohorts and you trust the CRM. Use hybrid when you need early cashflow without capping the upside. Use CPA when cohorts are volatile and you can’t get visibility.
| Model | Cashflow early | Long-term upside | Risk of variance | Best for |
|---|---|---|---|---|
| RevShare | ❌ | ✅✅ | Medium | Content sites, SEO, communities |
| Hybrid | ✅ | ✅ | Medium | Scaling new GEOs/angles |
| CPA | ✅✅ | ◻️ | Low | Paid media, volatile cohorts |
💡 Pro tip: Shadow-model a tiny hybrid (e.g., $40–$80 CPA + tapered RevShare) for 6–8 weeks even if you plan to stay pure RevShare. It exposes real LTV by GEO and reveals whether a program’s reporting is trustworthy.
How to choose among “great on paper” programs
High percentage tiers look glamorous, but the operational realities decide your P&L: how quickly a user gets to the first meaningful action, whether payments clear reliably, and how fast support resolves tracking deltas with evidence.
| Question | What to look for | Why it protects margin |
|---|---|---|
| Carryover logic? | Brand-level resets; product-silo resets | Prevents one negative VIP from taxing everything |
| Retention engine? | Jackpots, live dealer missions, sports calendar | Keeps cohorts compounding for RevShare |
| Data fidelity? | Hourly stats/webhooks; error catalog | Faster root-cause on “missing” events |
| Payout cadence? | Weekly/biweekly; multiple rails | Predictable cash planning |
| Support maturity? | Named AM + weekend coverage | Incidents don’t drag for days |
Have you considered the downstream impact of switching attribution methods mid-quarter?
We’ve watched last-click→position-based changes turn “missing conversions” into “new baselines.” If two programs won’t align on rules, mirror-test with the same traffic slice and write down your arbitration logic before disputes happen.
Hypothetical scenario: the RevShare bake-off
Picture a seasoned affiliate team with strong casino content and a loyal esports audience. They’re on pure RevShare with Program A (35%) and considering Program B (30% + hybrid option). We at NowG split traffic 50/50 by device, OS, and day-parting for eight weeks, pipe webhooks into a single sheet, and track five metrics: time-to-first-spin, deposit approval, second-deposit conversion, live-dealer participation, and weekly active rate.
Program A wins headline percentage, but Program B’s CRM runs weekly jackpot missions, a smarter sports→casino cross-sell, and a calmer hybrid that doesn’t punish off-weeks. Net effect: Program B’s cohorts produce 19% more month-3 NGR and 14% higher second-deposit rates—even though the percentage is lower. That’s the RevShare trap in a sentence: CRM beats percentage.
💡 Pro tip: Build a one-page “evidence pack” template (click logs, landing URL, user agent, timestamps, deposit proofs). When disputes land, responding in minutes—not days—wins faster reconciliations and better terms.
Operator notes by vertical (what tends to monetize)
Casino (slots + live dealer): volatility-aware lobbies, recurring missions, and jackpots drive the compounding behavior RevShare needs. Cross-sell sports on big fixtures, then pull users back with live dealer streaks and seasonal slot drops.
Sportsbook: prime for hybrid until a season’s worth of retention data rolls in. Parlay builders, bet insurance, and fast settlements stabilize cohorts. Use high-interest sports to introduce casino during international breaks.
Poker: tournament series create predictable spikes; pair with casino “cool-down” missions. Poker-first audiences are patient—RevShare composes nicely when the operator runs deep calendars and good VIP ops.
Crypto casinos: fast funnels and global rails mean headline percentages look great; the real driver is retention transparency and fair refund logic. Verify KYC/AML maturity and bonus terms before scaling.
What to negotiate (and what to walk from)
| Clause | Ask for | Walk away if… |
|---|---|---|
| Carryover | No negative carryover or resets by brand/product | Global account-level negative carryover forever |
| Tiering | Reasonable tiers that don’t cliff you mid-month | Retroactive tier drops on volume dips |
| Attribution | Clear rules; dedup logic in writing | “Program decides” catch-alls |
| Data | Hourly stats or webhooks + error docs | CSV once a week and “trust us” |
| Hybrid | Optional, not mandatory; no hidden minimums | CPA clawbacks without transparent triggers |
Here’s the bottom line: the best RevShare partner for you is the one your team can operate calmly at scale. Pick programs with clean carryover logic, real data, and a CRM that keeps your cohorts active without spamming them into churn.
Try NowG’s free tools to score RevShare vs hybrid, model NGR variance, and benchmark time-to-first-spin before you lock terms.
