Last Updated on October 29, 2025 by Caesar Fikson
Here’s a straight-talking field guide to 10 affiliate programs that real iGaming affiliates actually run with long-term. I’ll cover what affiliates typically like, frictions you should expect, who each program suits, and sober earning ranges based on common deal types (CPA, RevShare, Hybrid). No hype, just pattern-matching from the trenches.
How to read the money bits: Numbers below assume typical, fully compliant placements, not black-hat or incent. For mid-tier affiliates (say 10–50 FTDs a month) with clean traffic, expect CPA $100–$350 (GEO-dependent) and RevShare 20–35% (occasionally 40–50% on promos). If you’re just starting, cut the top end in half; if you’re a portal with strong rankings, you can exceed it.
Bet365 Partners
Why affiliates like it: Tier-1 brand trust, deep product stack (sportsbook, casino, live casino), strong retention, steady ARPU across regulated GEOs. Tracking & compliance are strict but consistent, and payment ops are buttoned-up.
What to watch: Access can be limited by GEO or inventory; brand-bidding rules are enforced hard; creative approvals are tight; expect long compliance cycles before going live in some markets.
Realistic earnings: CPA $150–$300 in many EU markets; RevShare 20–30% with solid LTV. A mid-tier site driving 20 FTDs/month might see $3k–$6k on CPA or $800–$2.5k/month on RevShare ramping over 3–6 months of cohorts.
Best for: Regulated sportsbook & live-sport content, odds pages, value-bet blogs, apps with push during major events.
Betsson Group Affiliates
Why affiliates like it: Portfolio play (Betsson, Betsafe, NordicBet & more), decent revshare ladders, strong casino retention, transparent reporting. Nordic & some EU markets convert well with localized landers.
What to watch: Creative compliance on bonuses; negative carryover can apply depending on deal; need to segment by brand/GEO for best CR.
Realistic earnings: RevShare 25–35% mainstream; Hybrid deals common ($100–$200 CPA + 10–20%). 15–30 FTDs/month can yield $1.2k–$4k as cohorts ramp, skewing higher if you own Nordic SERPs.
Best for: Casino & live casino review portals, Nordic traffic, streamers pushing flagship titles.
Kindred Affiliates (Unibet & co.)
Why affiliates like it: Trusted sportsbook-casino hybrid, strong responsible gambling stance, good retention where payments & KYC are smooth. Reporting is detailed enough to tie subIDs to FTDs without drama.
What to watch: Creative approvals can be slow around peak sports; some GEOs require extra disclosures; SEO affiliates report better performance than paid social here.
Realistic earnings: CPA $120–$250; RevShare 20–30%. With 10–25 FTDs/month, expect $1k–$3k CPA-side; RevShare can grow to $1.2k–$2.5k/month by month 4–6.
Best for: Tipsters, forums, and sites with loyal sports audiences that cross-sell into casino.
LeoVegas Affiliates
Why affiliates like it: Mobile-first casino reputation, slick UX, good slot library & live casino focus. Affiliates praise quick AM responses and decent creative variety across languages.
What to watch: Be precise on bonus claims; set expectations on KYC speed; some markets are saturated—placements matter more than brand alone.
Realistic earnings: RevShare 25–35% typical; Hybrid $100–$150 CPA + 10–20%. 10–20 FTDs/month can translate to $800–$2.5k as cohorts settle.
Best for: Slot-first content, mobile ranking pages, streamers, and email lists that love daily spins & live dealer.
Entain Partners (Ladbrokes, Coral, Party)
Why affiliates like it: Household names in UK & beyond; sportsbook & casino cross-sell machine; frequent odds boosts drive CTR; strong retention in football seasons.
What to watch: Brand bidding enforcement; UK ad standards are strict; ensure on-page RG messaging is correct—AMs check.
Realistic earnings: CPA $120–$250 UK/EU; RevShare 20–30%. With 20 FTDs/month from UK-focused SEO, $2k–$4k is realistic on CPA; RevShare can reach $1.5k–$3k as cohorts age.
Best for: UK football bloggers, odds-comparison sites, horse racing communities, & portal homepages with premium real estate.
Flutter Affiliates (Paddy Power, Betfair, Sky Betting)
Why affiliates like it: Huge brand equity, exchange angle (Betfair) for sharper audiences, strong promos that actually land. Good cross-sell to casino for non-sharp users.
What to watch: Exchange bettors can be “too sharp” for some CPA thresholds; compliance process can be rigorous; expect stricter copy approvals around major tournaments.
Realistic earnings: CPA $150–$300; RevShare 20–30%. 15–30 FTDs/month yields $2k–$6k CPA-side; RevShare grows slower but steady.
Best for: Odds tools, exchange education content, matched-betting communities (within policy), & UK/IE sports hubs.
PokerStars Partners
Why affiliates like it: Iconic poker brand with casino & sportsbook add-ons. Poker communities still convert on big series; retention is decent when content educates beginners.
What to watch: Poker is seasonal around series; in some markets casino outperforms poker by far—design placements accordingly; compliance can be slow in tournament weeks.
Realistic earnings: RevShare 20–35% (poker rake & casino NGR); Hybrid on request. 10–25 FTDs or signups/month may yield $700–$2.2k, higher during major series.
Best for: Poker training sites, Twitch/YouTube streamers, forums, and newsletters around tournaments.
Betway Partners
Why affiliates like it: Clean UX, good esports angle, solid retention for sportsbook-led funnels that later discover casino. Support is responsive and reporting is clear.
What to watch: Esports traffic is spiky; set expectations on CPA caps; creative rotation matters to avoid banner blindness on esports pages.
Realistic earnings: CPA $120–$220; RevShare 20–30%. 10–20 FTDs/month translates to $1k–$3k CPA-side; RevShare ramps with cross-sell.
Best for: Esports media, tipster discords, match previews with smart CTAs, and casino add-on sections.
ComeOn Connect
Why affiliates like it: Multi-brand access with casino-first DNA, broad slots library, frequent promos that are easy to message-match on landers. Payments & AM comms are generally smooth.
What to watch: Be picky with GEOs & brands—conversion differs; stick to pre-approved copy; bonus abuse checks can delay validation (normal in casino-heavy programs).
Realistic earnings: RevShare 25–35%; some Hybrid options. 10–25 FTDs/month can bring $900–$2.5k depending on game mix & device split.
Best for: Slot review pages, RTP/volatility content, and email lists that love recurring free spins.
888affiliates
Why affiliates like it: Huge multi-vertical brand (casino, sportsbook, poker) with long history and broad GEO reach. Affiliates appreciate high brand recognition that warms up cold clicks.
What to watch: Creative & compliance cycles are strict; results vary widely by GEO; work closely with AMs on the right products for your audience.
Realistic earnings: CPA $120–$250; RevShare 20–30%. With 15–30 FTDs/month you can see $1.5k–$4k CPA-side; RevShare depends on how well you funnel to the right product.
Best for: Mixed portals, comparison pages, and newsletters that segment users by product interest.
US Market Anchor: Caesars, DraftKings, FanDuel (network & platform-dependent)
Why affiliates like it: In licensed US states, these brands bring big promos, strong UX, and monstrous sports calendars. Payouts are reliable and AMs are used to enterprise expectations.
What to watch: State-by-state rules change the ad copy weekly; KYC & geolocation friction lowers CR; you must nail compliance language and age/RG disclosures precisely.
Realistic earnings: CPA can be higher ($150–$350+) in competitive states; RevShare is less common but exists. 10–20 FTDs in-season can hit $2k–$6k, but expect off-season dips.
Best for: US odds content, local team blogs, YouTube channels with state-targeted calls to action, and newsletter lists by state.
Quick Comparison Table
| Program | Core Strength | Typical Deals | Who It Suits | Realistic Monthly (mid-tier) |
|---|---|---|---|---|
| Bet365 Partners | Sportsbook trust & retention | CPA $150–$300, RS 20–30% | Regulated sports content | $3k–$6k CPA or $800–$2.5k RS ramping |
| Betsson Group Affiliates | Nordic casino & portfolio | RS 25–35%, Hybrid | Casino portals, Nordics | $1.2k–$4k |
| Kindred (Unibet) | Sports-casino balance | CPA $120–$250, RS 20–30% | Sports sites & forums | $1k–$3k CPA; $1.2k–$2.5k RS |
| LeoVegas Affiliates | Mobile-first casino | RS 25–35%, Hybrid | Slots & live casino audiences | $800–$2.5k |
| Entain Partners | UK household brands | CPA $120–$250, RS 20–30% | UK football & racing | $2k–$4k CPA; RS ramps |
| Flutter Affiliates | Exchange & big promos | CPA $150–$300, RS 20–30% | Odds tools, UK/IE | $2k–$6k CPA |
| PokerStars Partners | Poker brand + casino | RS 20–35%, Hybrid | Poker communities | $700–$2.2k (series boosts) |
| Betway Partners | Esports angle, clean UX | CPA $120–$220, RS 20–30% | Esports media | $1k–$3k |
| ComeOn Connect | Casino-first, multi-brand | RS 25–35%, Hybrid | Slot review portals | $900–$2.5k |
| US anchors (Caesars/DK/FD) | State-licensed scale | CPA $150–$350+, RS limited | US state-targeted content | $2k–$6k in-season |
How much can you make realistically?
It comes down to GEO, placement quality, and your deal math. A realistic path many affiliates follow:
- New affiliate (first 3 months): 0–10 FTDs/month while testing. Expect $0–$1k as you dial in funnels.
- Mid-tier (6–12 months): 10–50 FTDs/month across 2–4 programs. Expect $2k–$10k/month blended across CPA & RevShare, higher in US peak seasons.
- Established portal: 50–200+ FTDs/month. Six figures a year is doable, but it’s a grind of content, compliance, and placements.
Reality check: RevShare compounds slowly but can out-earn CPA over time if your cohorts stick. CPA gives cashflow but amplifies fraud & low-LTV risk if you don’t police your sources. Hybrids split the difference.
What seasoned affiliates keep doing (so you should too)
- Message-match promos to landers by GEO & device. Don’t promise a bonus that the landing page can’t honor verbatim.
- Clean subIDs per placement so you know exactly which blocks of traffic are printing FTDs (or not).
- Rotate creatives monthly; banner blindness is real, especially in casino.
- Watch KYC & payments in your target GEO—most conversion friction is here, not in your copy.
- Respect brand bidding & RG rules. Programs will pause you fast if you test the lines.
Choosing your first 2–3 programs
Pick one sports-led Tier-1 (Bet365, Entain, Flutter), one casino-led portfolio (Betsson, ComeOn, LeoVegas), and one poker or US anchor (PokerStars or a state brand). That mix hedges seasonality and gives you data on what your audience actually wants. If you already rank in a specific GEO, prioritize the program with the best UX in that market, not the highest headline CPA.
Final word
The affiliates who last don’t chase the loudest CPA—they chase predictable programs, compliant funnels, and landers that convert. Start with two or three of the trusted programs above, track like a hawk, and renegotiate when your cohorts prove themselves. That’s the unsexy way you build from a few hundred a month to real money without burning bridges or budgets.
