eCPA

eCPA backs out reality: bonuses, media, fees and commissions actually spent, divided by FTDs actually landed — comparable across CPA, revshare and hybrid arrangements.

Verwendung

Channel comparison on one axis (a revshare partner’s eCPA emerges from paid commissions over time), budget allocation, and deal-structure arbitrage (when a partner’s revshare eCPA persistently beats their asked CPA, someone’s mispricing — find out who). Finance and growth teams reconciling on eCPA per source per month is the meeting where acquisition strategy actually happens; everything else is dashboards.