In 2025, running an iGaming business without a strong CRM is like running a sportsbook without odds—you can still take bets, but you’re playing blind. A modern iGaming CRM isn’t…
Big Data in the iGaming Industry: How to Leverage AI and Big Data Together?
Are you ready to see how Big Data and Artificial Intelligence (AI) are reshaping the iGaming landscape? From hyper-personalized player experiences to lightning-fast decision loops, the fusion of these two…
10 Ways to Implement Marketing Automation in the Gaming Industry
Scroll any iGaming Slack channel in 2025 and the refrain pops up hourly: “UA costs are brutal, retention is the new acquisition.” Everyone nods, then shuffles back to manual CSV…
Gaming Customer Acquisition vs. Retention: Key Differences Explained
Gaming customer acquisition vs. retention is the core trade-off shaping your margin, roadmap, and survival as an iGaming operator. You can buy awareness, you can buy clicks, you can even…
10 Best Customer Loyalty Programs for Gaming Operators
Top gaming loyalty programs that offer online gaming rewards and player loyalty benefits. These programs have incorporated gamification elements, such as tiers, challenges, milestones, badges, and quizzes, to create engaging…
10 Fresh Strategies to Boosting Customer Retention in Online Gaming
Online gaming customer retention is the difference between a flash-in-the-pan launch and a durable, compounding iGaming business. You can buy impressions and first deposits all day; if those players don’t…
10 Ways to Optimize Player Journeys for Gaming Success
The player journey in the gaming industry encompasses every interaction a player has with a gaming brand, from the moment of brand discovery to sign-up, gameplay, and retention. By optimizing…
10 Ways to Increase Customer Lifetime Value in iGaming (LTV)
Welcome to the world of iGaming, where the gaming community comes together to experience the excitement of gaming events, tournaments, and the latest updates in the industry. As a player…
20+ Highly Effective Call to Action Buttons for iGames Niche
In the competitive world of iGames, it’s crucial to have highly effective call-to-action buttons on your website to maximize conversions and boost sales. Whether you’re aiming to improve call quality,…
20+ Ultra Effective Strategies for Referral Marketing
Welcome to our comprehensive guide on referral marketing! If you’re looking to supercharge your marketing efforts, drive more conversions, and tap into the power of word-of-mouth advertising, you’ve come to…
Enhance Customer Engagement with Push Notifications
Welcome to our comprehensive guide on how to enhance customer engagement with push notifications. In today’s digital age, businesses are constantly looking for innovative ways to connect with their customers…
15 Best Gaming Marketing Campaigns Ever
Welcome to the world of video game marketing! In this article, we will explore the 15 best gaming marketing campaigns that have revolutionized the industry. From clever advertising strategies to…
Multi-Channel Marketing Platform for Online Casino and Gaming Sector
Welcome to the world of online casino marketing! In this article, we will explore the exciting realm of casino marketing strategies and techniques that drive success in the highly competitive…
User Journey in Retention Strategies for Online Games
Welcome to the world of online gaming, where players embark on an immersive gaming customer journey filled with thrilling adventures, fierce competition, and unforgettable experiences. In this article, we will…
How Player Journey helps your Online Casino Business
Welcome to Section 1 of our article on optimizing the player journey for online casinos. In this section, we will explore how the Player Journey feature offered by OptiKPI can…
Manual Marketing vs. Marketing Automation – What’s Better?
Are you looking to take your marketing strategies to the next level? In today’s fast-paced digital world, manual marketing techniques alone may not be enough to keep up with the…