Data warehouse (iGaming)

From the stack perspective, the warehouse is an integration consumer: PAM events, payments settlements, CRM activity, affiliate-platform exports and game-provider feeds, conformed into one queryable history.

Integration craft

Source coverage beats dashboard polish — the warehouse earning its keep joins what no single system sees (affiliate source → player value → commission cost → margin, end to end). Practicalities: API/export quality varies wildly across iGaming vendors (evaluate it during procurement, not after), event streams beat batch dumps where offered, and every market’s residency rules constrain topology. The warehouse is where vendor lock-in either dissolves (you have your data) or reveals itself (you don’t).