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Roulette looks deceptively simple: pick a number, spin the wheel, pray for physics to favor you. Yet every year I…
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Scroll any iGaming Slack channel in 2025 and the refrain pops up hourly: “UA costs are brutal, retention is the…
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Gaming customer acquisition vs. retention is the core trade-off shaping your margin, roadmap, and survival as an iGaming operator. You…
Choosing the right iGaming affiliate software can be the difference between a modest affiliate channel and a revenue juggernaut. You’ve…
Database marketing based on the Recency-Frequency-Monetary (RFM) approach has been the standard in casino marketing for many decades. Unfortunately, RFM-based marketing has…
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