What Is Attribution Modeling in Marketing? Models & Metrics

3 days ago
Caesar Fikson

You're running affiliate campaigns, paying for clicks, sponsoring streamers, and buying media placements. Money goes out, players come in, but…

Best Alabama Sports Betting Sites – Top 10 AL Online Sportsbooks [2026 Update]

7 days ago

Finding the best sports betting sites in Alabama is no easy task. With literally hundreds of sportsbooks that take bets…

Automating Tier 1 Support: Building an AI Chatbot that Actually Helps

1 week ago

If you want an AI support chatbot that doesn’t hallucinate refunds, invent wagering rules, or bounce VIPs into rage-mode, here’s…

Online Casino Marketing Agency for Casinos: All You Need to Know (Full 2026 Guide)

1 week ago

Running an online casino in 2026 is easy. Said no one ever. Player acquisition costs are up, Meta is moody,…

Marketing Services for Startups: 2026 Full Guide

2 weeks ago

Whether you’re pre-seed with a scrappy MVP or post-Series A ready to scale, picking the right marketing services can accelerate…

iGaming Marketing Horror Stories To Be Aware of in 2026

2 weeks ago

iGaming in 2026 is shiny on LinkedIn and ugly in real life. Everyone posts screenshots of “+230% FTDs” and “LATAM…

Sticky vs Non-Sticky Bonuses: What They Mean (and Which Ones to Avoid)

3 weeks ago

“100% bonus up to €200” sounds like free money until you try to withdraw and the casino suddenly turns into…

iGaming Platforms: A Full Guide to Operators and Affiliates

3 weeks ago

An iGaming platform is the software backbone that lets an operator run real-money gambling online: it authenticates players, hosts or…

Bonus Terms That Void Winnings: Max Bet, Game Contribution, Time Limits (Explained for Humans)

4 weeks ago

Casino bonuses have one job: get you to play more. Bonus terms have a second job: make sure you can’t…

The Advantage of Server-Side Tracking And Why It’s Key to Reliable Conversions in 2026

4 weeks ago

When a player clicks an affiliate link and makes a deposit, but the conversion doesn't show up, it creates a…