推荐协议 – 5 种可复制粘贴的 iGaming 业务版本

推荐协议 – 5 种可复制粘贴的 iGaming 业务版本

想快速建立推荐奖励机制，又不想每次都重复造轮子？以下是一些建议： 五份对律师友好的转介协议模板 专为网络博彩（赌场、体育博彩、扑克、梦幻体育、电子竞技）量身打造，涵盖最常见的赔付模式： CPA执照, 收入份额, 混合型, CPL/潜在客户和 影响者/主播每个模板都包含针对网络博彩的特定条款。 合规性、玩家追踪、欺诈预防、反洗钱/了解你的客户 (AML/KYC) 和负责任博彩.

免责声明: 这些仅供参考，并非法律建议。不同司法管辖区对博彩营销、联盟推广、激励措施、数据保护和广告标准的监管方式各不相同（且经常变化）。在发送或签署任何文件之前，请务必咨询当地律师。

如何使用这些模板

• 选择符合您营销活动 KPI 的模型（例如， CPA执照 对于存款而言， 收益分享 （适用于 LTV 剧集）。
• 替换占位符，例如 [公司法定名称]、[合伙人姓名]、[地区]、[费率]、[垂直领域]、[法律]。
• 附上你的 联盟计划政策, 营销指南和 品牌与合规手册 以日程安排的形式。
• 确认跟踪方法（回传、S2S、GA4、MMP）、Cookie 窗口期和已接受的流量来源 书面.

您应该选择哪种型号？

型号	最适合	您的付款方式	优点	缺点
CPA（每次获取成本）	快速增长；推出新市场	每位符合条件的FTD玩家的固定费用	可预测的 CAC；简单	欺诈风险；需要严格验证
收入份额	长期、高质量的流量	净博彩收入 (NGR) 百分比	激励机制一致；前期投入降低	会计复杂性；波动性
混合型	均衡增长 + 终身价值	降低每次转化费用 (CPA) + 降低营收分成比例	风险共担；对顶级合作伙伴具有吸引力	更严厉的行动；谨慎的追回
CPL/合格线索	上漏斗缩放	每条合格且经过核实的潜在客户收费	覆盖面广；单位成本更低	意图较低；需要严格验证
影响者/主播	品牌 + 社区信任	固定费用 + 可追踪奖金/CPA/收益分成	受众可信度；创意内容	信息披露、广告规则和用户生成内容风险

您将在下方看到的核心条款

• 定义与地域 （仅限持牌市场）
• 跟踪与验证 （S2S、cookie窗口、重复数据抑制）
• 禁止交通 （激励、品牌竞价、短信垃圾信息、未成年人、自我推荐）
• 合规 （负责任博彩、反洗钱/了解你的客户、广告标准、GDPR/CCPA）
• 付款与追回 （拒付、自我排除、滥用奖金、欺诈）
• 数据与隐私 （处理器与控制器，DPA附件）
• 期限和终止 （因故、便利、终止后补偿）
• 审计与报告 （日志级别导出，合理的审计）
• 知识产权与品牌 （仅限已批准的资产，不得转授许可）
• 准据法 （选择你拥有执照或合同上允许的地点）

模板#1 — CPA推荐协议（网络博彩）

REFERRAL AGREEMENT (CPA) – iGAMING
This Referral Agreement (“Agreement”) is entered into by and between [COMPANY LEGAL NAME], a [JURISDICTION] company with registered address at [ADDRESS] (“Company”), and [PARTNER NAME], a [JURISDICTION] entity with registered address at [ADDRESS] (“Partner”), effective as of [EFFECTIVE DATE].

1. Scope & Appointment
1.1 Company appoints Partner on a non-exclusive basis to refer prospective end users (“Players”) to Company’s iGaming brands: [BRANDS / DOMAINS] in the following territories only: [TERRITORIES] (collectively, “Services”).
1.2 Partner will market solely via approved channels: [LIST] and in accordance with Schedule A (Marketing & Compliance Guidelines).

2. Qualifying Action & CPA Fee
2.1 A “Qualifying Player” means an individual who: (a) is 18+ (or higher local age), (b) resides in an approved Territory, (c) is a new user with no prior account at any Company brand, (d) completes registration and KYC, (e) makes a first deposit of at least [MIN DEPOSIT] within [X] days of click, and (f) places at least [BET/WAGER CRITERIA] as applicable to [VERTICALS].
2.2 For each Qualifying Player attributed to Partner per Section 3, Company shall pay a CPA fee of [CURRENCY] [AMOUNT] (“CPA”).
2.3 Exclusions: self-referrals, fraudulent activity, bonus abuse, chargebacks, self-excluded players within [X] days, duplicate accounts, or any user acquired in breach of this Agreement.

3. Tracking & Attribution
3.1 Attribution is based on last-click tracking via [S2S postback / cookie] with a [X]-day attribution window. Company’s tracking platform: [PLATFORM].
3.2 In case of tracking disputes, Company’s logs prevail, provided Company supplies reasonable evidence upon request.

4. Payments & Invoicing
4.1 Payouts are calculated monthly in arrears and paid within [X] days of month-end via [PAYMENT METHOD], net of taxes, refunds, and clawbacks.
4.2 Minimum payout threshold: [CURRENCY] [AMOUNT]. Unpaid balances roll over.
4.3 Company may claw back CPA paid for players who trigger Exclusions within [X] days.

5. Compliance & Advertising Standards
5.1 Partner shall comply with all applicable laws, licensing conditions, and codes including but not limited to safer/responsible gambling, advertising standards, consumer protection, and any regulator-issued guidance in Territories.
5.2 Prohibited marketing includes: targeting minors or vulnerable persons, misleading claims, unapproved bonus language, unsolicited SMS/email, ad content in restricted contexts, and brand-bidding on Company Marks unless expressly allowed.
5.3 All creative must adhere to Schedule A. Company may require takedown within [24] hours.

6. Data Protection
6.1 Each party shall comply with data protection laws (e.g., GDPR/UK GDPR, CCPA/CPRA). A Data Processing Addendum (Schedule B) applies when Partner processes personal data on Company’s behalf.
6.2 No sale of personal data. No scraping, data appending, or cross-tenant profiling without express consent.

7. Term & Termination
7.1 Term: 12 months from Effective Date, auto-renewing for 12-month periods unless either party gives 30 days’ notice.
7.2 Either party may terminate immediately for material breach or regulatory/brand risk. On termination, Partner shall cease all marketing and remove Company Marks within 48 hours. Validated CPA accrued pre-termination remains payable, subject to clawbacks.

8. Audit & Reporting
8.1 Company may audit relevant Partner records on 10 business days’ notice, not more than twice per year, to verify compliance.

9. IP & Marks
9.1 Company grants Partner a limited, revocable, non-transferable license to use Company Marks solely for the Services and subject to Schedule A.

10. Liability & Law
10.1 Limitation: Neither party is liable for indirect or consequential losses. Aggregate liability shall not exceed total fees paid in the prior 6 months.
10.2 Governing law and venue: [LAW / COURTS].

Signed:
[COMPANY NAME] ___________________ Date: ____
[PARTNER NAME] ___________________ Date: ____

模板#2 — 收益分成推荐协议（网络博彩）

REFERRAL AGREEMENT (REVENUE SHARE) – iGAMING
Between [COMPANY LEGAL NAME] (“Company”) and [PARTNER NAME] (“Partner”), effective [DATE].

1. Model & Definitions
1.1 “Net Gaming Revenue” (NGR) = Gross Wagering Revenue minus: (a) player bonuses, (b) payment processing fees, (c) chargebacks, (d) gaming taxes/levies, (e) jackpot contributions, (f) fraud write-offs.
1.2 Territory, Brands, and Verticals: [DETAILS].

2. RevShare
2.1 Company pays Partner [X%] of monthly NGR generated by Partner-Attributed Players during the earning period.
2.2 Tiers (optional): 0–[X] NGR = [A%]; [X–Y] = [B%]; >[Y] = [C%].
2.3 Negative carryover: [Choose one] (a) No negative carryover; resets monthly. (b) Negative balances carry over to next month.

3. Attribution & Cookie
3.1 Last click within [X] days. Tracking via [S2S/Pixel]. Duplicate/previous customers are excluded.

4. Payment Terms
4.1 Paid monthly within [X] days of month-end via [METHOD], net of taxes and adjustments. Threshold: [AMOUNT].
4.2 Company may withhold payment where reasonable suspicion of breach, fraud, or regulatory risk exists.

5. Compliance, Responsible Gambling & Prohibitions
5.1 Strict adherence to ad codes and safer gambling messaging in each Territory. No interest-based targeting of minors or vulnerable demographics. No claims that gambling solves financial issues.
5.2 Prohibited: brand bidding (unless permitted), coupon sites (if excluded), incentivized traffic, spam, spyware/adware, masked redirects, cookie stuffing, or any unlawful practice.

6. Data, Privacy & Security
6.1 Each party complies with data protection law. DPA at Schedule B.
6.2 Partner shall implement industry-standard security for any personal data it processes.

7. Term, Termination & Post-Term
7.1 Term: 12 months, auto-renew. Either party may terminate for convenience with 30 days’ notice or immediately for cause.
7.2 Post-termination: RevShare payable for [X] months on existing attributed players only, provided Partner remains compliant and responsive.

8. Audit, IP & Law
8.1 Audit rights on reasonable notice. Company Marks licensed solely for approved campaigns.
8.2 Governing Law: [LAW / VENUE].

Signed:
[COMPANY] ___________________ [PARTNER] ___________________

模板#3 — 混合型（CPA + 收益分成）推荐协议

REFERRAL AGREEMENT (HYBRID: CPA + REVENUE SHARE)
This Agreement is between [COMPANY] and [PARTNER], effective [DATE].

1. Hybrid Compensation
1.1 For each Qualifying Player (Section 2), Company pays CPA of [CURRENCY] [AMOUNT].
1.2 Additionally, Partner earns [X%] of NGR for that player for [Y] months from first deposit (or lifetime if agreed).

2. Qualifying Player
2.1 New to brand, 18+, KYC passed, first deposit ≥ [MIN], meets wagering criteria [DETAILS], within [X]-day window.

3. Caps & Floors (Optional)
3.1 Monthly cap: up to [N] CPAs; overage by mutual consent.
3.2 Quality floor: if [X%] of acquired players self-exclude within [Y] days, Company may pause or review terms.

4. Tracking, Validation & Clawbacks
4.1 S2S tracking; last click [X] days. CPA clawback if chargeback or self-exclusion within [Y] days.

5. Compliance & Creative
5.1 All content requires pre-approval or must strictly follow Schedule A. Prohibited sources listed in Schedule A-1.

6. Term & Termination
6.1 6-month initial term; renewal by mutual agreement. Termination for breach or regulatory risk is immediate.

7. Miscellaneous
7.1 Governing law: [LAW]. Dispute resolution: [ARBITRATION/COURTS].
7.2 IP license limited, revocable.

Signatures:
[COMPANY] ___________________ [PARTNER] ___________________

模板#4 — CPL/合格线索推荐协议

REFERRAL AGREEMENT (CPL / QUALIFIED LEAD)
Between [COMPANY] and [PARTNER], effective [DATE].

1. Qualified Lead
1.1 A “Qualified Lead” is a unique individual who: (a) submits complete and valid registration data via approved forms, (b) consents to contact, (c) passes basic validation (email/SMS/duplicate/IP), and (d) resides in [TERRITORIES].
1.2 Optional “MQL/SQL” stages: MQL (validated lead) billed at [CPL]; SQL (account created + KYC started) billed at [CPL_SQL].

2. Pricing & Caps
2.1 Partner earns [CURRENCY] [AMOUNT] per Qualified Lead. Weekly cap: [N]. Traffic pacing: [DETAILS].
2.2 Invalid leads (duplicates, bad data, non-consenting, minors) are not billable and are shared in rejection logs within [X] days.

3. Traffic Policy
3.1 Approved sources only: [LIST]. Prohibited: incent, co-reg without written consent, SMS/email without compliant opt-in, brand-bidding, and any unlawful ad.

4. Validation & Evidence
4.1 Company will provide daily/weekly validation files with accept/reject flags and reasons.
4.2 Disputes resolved within [X] days based on log-level evidence.

5. Privacy & DPA
5.1 Partner represents and warrants that all lead collection complies with GDPR/UK GDPR/CCPA and applicable ePrivacy/consent rules. DPA at Schedule B.

6. Payment, Term & Termination
6.1 Monthly invoicing; net [X] days. Threshold: [AMOUNT].
6.2 Termination for convenience on [30] days’ notice; immediate termination for breach. Governing law: [LAW]. Venue: [COURTS].

[COMPANY] ___________________ [PARTNER] ___________________

模板#5 — 影响者/主播推荐协议（Twitch/YouTube/Discord）

INFLUENCER REFERRAL AGREEMENT – iGAMING
This Agreement is between [COMPANY] and [INFLUENCER NAME/BUSINESS], effective [DATE].

1. Services
1.1 Influencer will create and publish content promoting [BRANDS/DOMAINS] on [CHANNELS: Twitch/YouTube/Instagram/TikTok/Discord] during the Term: [DATES].
1.2 Deliverables: [# Streams/Month], [# Posts/Reels/Shorts], [# Stories], unique referral link/code, and one pinned panel with approved CTA.

2. Compensation
2.1 Base Fee: [CURRENCY] [AMOUNT] per month (or per deliverable).
2.2 Performance Bonus: CPA of [AMOUNT] per Qualifying Player (Section 5) and/or RevShare of [X%] NGR for [Y] months.
2.3 Milestone Bonuses (optional): [DETAILS].

3. Brand & Compliance Guidelines
3.1 Strict adherence to Schedule A (Responsible Gambling messaging, age gating, disclosures such as #ad/#sponsored/#18+, platform policies).
3.2 Prohibited content: claims gambling is a financial solution; targeting minors; depicting irresponsible play; unsubstantiated odds or RTP claims.

4. IP & Rights
4.1 Influencer retains ownership of content; grants Company a non-exclusive, worldwide license to repost and advertise content for [X] months with attribution.

5. Tracking & Qualifying Players
5.1 Referral links/codes tracked via [S2S or promo code]. Qualifying Player criteria: [KYC, FTD min, wager requirement, territory].

6. Disclosures & Platform Policies
6.1 Influencer must comply with FTC/ASA/CAP or relevant regulator rules, and platform-specific gambling policies. Disclosures must be clear and prominent.

7. Term, Morals & Termination
7.1 Term: [X] months. Either party may terminate for breach, reputational harm, or regulatory risk with immediate effect. Company may pause campaigns during major incidents or licensing changes.

8. Payment & Reporting
8.1 Monthly report with views, clicks, CTR, geo, and content links. Payment net [X] days.

9. Law & Venue
9.1 Governing law: [LAW]. Dispute resolution: [COURTS/ARBITRATION].

Signed:
[COMPANY] ___________________ [INFLUENCER] ___________________

您应该附加的日程表（占位符标题）

注：以下标题仅为表格的占位符。请附上您自己的详细表格，或咨询法律顾问起草表格。

• 附录 A — 市场营销与合规指南：已批准的索赔、奖金披露、强制性负责任博彩条款、年龄限制、地理限制、创意审核流程、品牌竞价规则、禁止流量列表。
• 附表 A-1 — 禁止通行：激励、优惠券、共同注册（未经同意）、未经选择加入的短信/电子邮件、推送通知网络（除非获得批准）、成人/暴力内容邻近、工具栏/广告软件、流量代理/转售、模拟器/VPN 流量。
• 附表 B — 数据处理附录 (DPA)：控制者/处理者角色、子处理者、安全措施、跨境传输机制、数据主体权利工作流程。
• 附表 C — 付款和报告规范文件格式（CSV/JSON）、S2S 回传参数、欺诈标志、时区/货币、验证窗口、发票样本。

谈判技巧（来自iGaming实战经验）

• 用数学公式写出你的定义。 将净增长率公式写入合同。含糊不清会导致日后损失。
• 减少未知因素。 对于新合作伙伴，设定每月上限和质量底线；在证明质量后再扩大规模。
• 使用 S2S 进行跟踪。 像素会损坏；使用带符号参数的服务器间通信是你的好帮手。
• 审核真实日志。 添加请求日志级别导出（哈希 ID）以进行协调的权限。
• 保护许可证。 如果某个市场失去许可证，允许立即暂停/终止该市场，且不予处罚。
• 理性博彩优先。 要求设置年龄限制、地理位置筛选器和清晰的帮助链接。这是正确的做法——监管机构也会注意到。

结语

你不需要一份长达20页的合同就能运行一个干净合规的推荐计划——只需 精确的定义、透明的跟踪和清晰的规则选择以上模板之一，附上您的日程安排，并根据您的市场和品牌进行定制。然后去建立那些一年后您仍然会感到满意的合作伙伴关系。

常见问题解答

赌场和体育博彩需要不同的协议吗？
通常你可以使用一份协议来制定针对特定垂直领域（赌场/体育/扑克）的日程安排。只需确保 资格赛选手 和 NGR 每个垂直领域都有相应的定义。

合理的营收分成比例是多少？
常见范围：净利润的 20% 至 40%。更高的百分比通常伴随着分级交易量、更长的锁定期或对负结转的限制。

我应该允许品牌竞价吗？
默认设置为“否”。如果启用，请设置白名单，允许使用精确关键词、限制排名位置并设置出价上限。要求共享搜索词和广告素材，并保留立即撤销共享的权利。

终止后的收益分成协议应该持续多久？
许多协议规定，如果合作伙伴保持合规，则现有参与者可继续使用 6 至 24 个月。终身协议非常罕见，因此定价也应相应较高。

那么，子联盟会员呢？
仅允许在获得书面许可的情况下进行。如获批准，则需遵守相同的规则，在子版块 ID 上公开显示，并赋予对不合规子版块的直接下架权。