Henvisningsavtale – 5 kopier- og limevarianter for din iGaming-virksomhet

Henvisningsavtale – 5 kopier- og limevarianter for din iGaming-virksomhet

Ønsker du å få i gang henvisningsavtaler raskt – uten å måtte finne opp hjulet på nytt hver gang? Nedenfor er fem advokatvennlige maler for henvisningsavtaler skreddersydd for iGaming (casino, sportsbook, poker, fantasy, esport), og dekker de vanligste utbetalingsmodellene: CPA, Inntektsandel, Hybrid, CPL/blyog Influencer/StreamerHver mal inneholder iGaming-spesifikke klausuler for samsvar, spillersporing, svindelforebygging, AML/KYC og ansvarlig spilling.

Ansvarsfraskrivelse: Dette er utgangspunkt, ikke juridisk rådgivning. Jurisdiksjoner varierer (og endres ofte) i hvordan de regulerer markedsføring av gambling, affiliate-kampanjer, insentiver, databeskyttelse og annonseringsstandarder. Få lokale advokater til å gjennomgå før du sender eller signerer.

Slik bruker du disse malene

• Velg modellen som passer til kampanjens KPI (f.eks. CPA for innskudd, RevShare for LTV-avspillinger).
• Erstatt plassholdere som [FIRMAETS JURIDISKE NAVN], [PARTNERNAVN], [TERRITORIER], [SATS], [VERTIKALE OMRÅDER], [LOVER].
• Fest din Retningslinjer for tilknyttet program, Markedsføringsretningslinjerog Merkevare- og samsvarshåndbok som tidsplaner.
• Bekreft sporingsmetode (postback, S2S, GA4, MMP), informasjonskapselvinduer og aksepterte trafikkilder skriftlig.

Hvilken modell bør du velge?

Modell	Best For	Hvordan du betaler	Pros	Ulemper
CPA (kostnad per kjøp)	Rask vekst; lansering av nye markeder	Fast avgift per kvalifisert FTD/spiller	Forutsigbar CAC; enkel	Svindelrisiko; trenger streng validering
Inntektsandel	Langsiktig trafikk av høy kvalitet	% av netto spillinntekter (NGR)	Samordnede insentiver; lavere på forhånd	Regnskapskompleksitet; volatilitet
Hybrid	Balansert vekst + LTV	Redusert CPA + lavere RevShare-prosent	Delt risiko; attraktivt for topppartnere	Tyngre operasjoner; forsiktige tilbaketrekninger
CPL / Kvalifisert leder	Skalering av øvre trakt	Gebyr per kvalifisert, verifisert potensiell kunde	Stor rekkevidde; billigere per enhet	Lavere intensjon; streng validering nødvendig
Influencer / Streamer	Merkevare + tillit i lokalsamfunnet	Faste avgifter + sporbare bonuser/CPA/RevenueShare	Publikums troverdighet; kreativt innhold	Opplysning, annonseregler og risikoer knyttet til brukergenerert innhold

Kjerneklausuler du ser nedenfor

• Definisjoner og territorier (kun lisensierte markeder)
• Sporing og validering (S2S, informasjonskapselvindu, duplikatundertrykkelse)
• Forbudt trafikk (insentiv, merkevarebudgivning, SMS-spam, mindreårige, egenhenvisninger)
• Samsvar (ansvarlig spilling, AML/KYC, annonsestandarder, GDPR/CCPA)
• Betalinger og tilbakebetalinger (tilbakeføringer, selvutestengelse, bonusmisbruk, svindel)
• Data og personvern (prosessor vs. behandlingsansvarlig, DPA-vedlegg)
• Løpstid og oppsigelse (av hensyn til sak, bekvemmelighet, utbetalinger etter oppsigelse)
• Revisjon og rapportering (eksport på loggnivå, rimelige revisjoner)
• IP og merkevare (kun godkjente ressurser, ingen underlisensiering)
• Gjeldende lov (velg hvor du har lisens eller er kontraktsmessig komfortabel)

Mal nr. 1 – CPA-henvisningsavtale (iGaming)

REFERRAL AGREEMENT (CPA) – iGAMING
This Referral Agreement (“Agreement”) is entered into by and between [COMPANY LEGAL NAME], a [JURISDICTION] company with registered address at [ADDRESS] (“Company”), and [PARTNER NAME], a [JURISDICTION] entity with registered address at [ADDRESS] (“Partner”), effective as of [EFFECTIVE DATE].

1. Scope & Appointment
1.1 Company appoints Partner on a non-exclusive basis to refer prospective end users (“Players”) to Company’s iGaming brands: [BRANDS / DOMAINS] in the following territories only: [TERRITORIES] (collectively, “Services”).
1.2 Partner will market solely via approved channels: [LIST] and in accordance with Schedule A (Marketing & Compliance Guidelines).

2. Qualifying Action & CPA Fee
2.1 A “Qualifying Player” means an individual who: (a) is 18+ (or higher local age), (b) resides in an approved Territory, (c) is a new user with no prior account at any Company brand, (d) completes registration and KYC, (e) makes a first deposit of at least [MIN DEPOSIT] within [X] days of click, and (f) places at least [BET/WAGER CRITERIA] as applicable to [VERTICALS].
2.2 For each Qualifying Player attributed to Partner per Section 3, Company shall pay a CPA fee of [CURRENCY] [AMOUNT] (“CPA”).
2.3 Exclusions: self-referrals, fraudulent activity, bonus abuse, chargebacks, self-excluded players within [X] days, duplicate accounts, or any user acquired in breach of this Agreement.

3. Tracking & Attribution
3.1 Attribution is based on last-click tracking via [S2S postback / cookie] with a [X]-day attribution window. Company’s tracking platform: [PLATFORM].
3.2 In case of tracking disputes, Company’s logs prevail, provided Company supplies reasonable evidence upon request.

4. Payments & Invoicing
4.1 Payouts are calculated monthly in arrears and paid within [X] days of month-end via [PAYMENT METHOD], net of taxes, refunds, and clawbacks.
4.2 Minimum payout threshold: [CURRENCY] [AMOUNT]. Unpaid balances roll over.
4.3 Company may claw back CPA paid for players who trigger Exclusions within [X] days.

5. Compliance & Advertising Standards
5.1 Partner shall comply with all applicable laws, licensing conditions, and codes including but not limited to safer/responsible gambling, advertising standards, consumer protection, and any regulator-issued guidance in Territories.
5.2 Prohibited marketing includes: targeting minors or vulnerable persons, misleading claims, unapproved bonus language, unsolicited SMS/email, ad content in restricted contexts, and brand-bidding on Company Marks unless expressly allowed.
5.3 All creative must adhere to Schedule A. Company may require takedown within [24] hours.

6. Data Protection
6.1 Each party shall comply with data protection laws (e.g., GDPR/UK GDPR, CCPA/CPRA). A Data Processing Addendum (Schedule B) applies when Partner processes personal data on Company’s behalf.
6.2 No sale of personal data. No scraping, data appending, or cross-tenant profiling without express consent.

7. Term & Termination
7.1 Term: 12 months from Effective Date, auto-renewing for 12-month periods unless either party gives 30 days’ notice.
7.2 Either party may terminate immediately for material breach or regulatory/brand risk. On termination, Partner shall cease all marketing and remove Company Marks within 48 hours. Validated CPA accrued pre-termination remains payable, subject to clawbacks.

8. Audit & Reporting
8.1 Company may audit relevant Partner records on 10 business days’ notice, not more than twice per year, to verify compliance.

9. IP & Marks
9.1 Company grants Partner a limited, revocable, non-transferable license to use Company Marks solely for the Services and subject to Schedule A.

10. Liability & Law
10.1 Limitation: Neither party is liable for indirect or consequential losses. Aggregate liability shall not exceed total fees paid in the prior 6 months.
10.2 Governing law and venue: [LAW / COURTS].

Signed:
[COMPANY NAME] ___________________ Date: ____
[PARTNER NAME] ___________________ Date: ____

Mal nr. 2 – Henvisningsavtale for inntektsdeling (iGaming)

REFERRAL AGREEMENT (REVENUE SHARE) – iGAMING
Between [COMPANY LEGAL NAME] (“Company”) and [PARTNER NAME] (“Partner”), effective [DATE].

1. Model & Definitions
1.1 “Net Gaming Revenue” (NGR) = Gross Wagering Revenue minus: (a) player bonuses, (b) payment processing fees, (c) chargebacks, (d) gaming taxes/levies, (e) jackpot contributions, (f) fraud write-offs.
1.2 Territory, Brands, and Verticals: [DETAILS].

2. RevShare
2.1 Company pays Partner [X%] of monthly NGR generated by Partner-Attributed Players during the earning period.
2.2 Tiers (optional): 0–[X] NGR = [A%]; [X–Y] = [B%]; >[Y] = [C%].
2.3 Negative carryover: [Choose one] (a) No negative carryover; resets monthly. (b) Negative balances carry over to next month.

3. Attribution & Cookie
3.1 Last click within [X] days. Tracking via [S2S/Pixel]. Duplicate/previous customers are excluded.

4. Payment Terms
4.1 Paid monthly within [X] days of month-end via [METHOD], net of taxes and adjustments. Threshold: [AMOUNT].
4.2 Company may withhold payment where reasonable suspicion of breach, fraud, or regulatory risk exists.

5. Compliance, Responsible Gambling & Prohibitions
5.1 Strict adherence to ad codes and safer gambling messaging in each Territory. No interest-based targeting of minors or vulnerable demographics. No claims that gambling solves financial issues.
5.2 Prohibited: brand bidding (unless permitted), coupon sites (if excluded), incentivized traffic, spam, spyware/adware, masked redirects, cookie stuffing, or any unlawful practice.

6. Data, Privacy & Security
6.1 Each party complies with data protection law. DPA at Schedule B.
6.2 Partner shall implement industry-standard security for any personal data it processes.

7. Term, Termination & Post-Term
7.1 Term: 12 months, auto-renew. Either party may terminate for convenience with 30 days’ notice or immediately for cause.
7.2 Post-termination: RevShare payable for [X] months on existing attributed players only, provided Partner remains compliant and responsive.

8. Audit, IP & Law
8.1 Audit rights on reasonable notice. Company Marks licensed solely for approved campaigns.
8.2 Governing Law: [LAW / VENUE].

Signed:
[COMPANY] ___________________ [PARTNER] ___________________

Mal nr. 3 – Hybrid henvisningsavtale (CPA + RevShare)

REFERRAL AGREEMENT (HYBRID: CPA + REVENUE SHARE)
This Agreement is between [COMPANY] and [PARTNER], effective [DATE].

1. Hybrid Compensation
1.1 For each Qualifying Player (Section 2), Company pays CPA of [CURRENCY] [AMOUNT].
1.2 Additionally, Partner earns [X%] of NGR for that player for [Y] months from first deposit (or lifetime if agreed).

2. Qualifying Player
2.1 New to brand, 18+, KYC passed, first deposit ≥ [MIN], meets wagering criteria [DETAILS], within [X]-day window.

3. Caps & Floors (Optional)
3.1 Monthly cap: up to [N] CPAs; overage by mutual consent.
3.2 Quality floor: if [X%] of acquired players self-exclude within [Y] days, Company may pause or review terms.

4. Tracking, Validation & Clawbacks
4.1 S2S tracking; last click [X] days. CPA clawback if chargeback or self-exclusion within [Y] days.

5. Compliance & Creative
5.1 All content requires pre-approval or must strictly follow Schedule A. Prohibited sources listed in Schedule A-1.

6. Term & Termination
6.1 6-month initial term; renewal by mutual agreement. Termination for breach or regulatory risk is immediate.

7. Miscellaneous
7.1 Governing law: [LAW]. Dispute resolution: [ARBITRATION/COURTS].
7.2 IP license limited, revocable.

Signatures:
[COMPANY] ___________________ [PARTNER] ___________________

Mal nr. 4 – CPL / henvisningsavtale for kvalifiserte potensielle kunder

REFERRAL AGREEMENT (CPL / QUALIFIED LEAD)
Between [COMPANY] and [PARTNER], effective [DATE].

1. Qualified Lead
1.1 A “Qualified Lead” is a unique individual who: (a) submits complete and valid registration data via approved forms, (b) consents to contact, (c) passes basic validation (email/SMS/duplicate/IP), and (d) resides in [TERRITORIES].
1.2 Optional “MQL/SQL” stages: MQL (validated lead) billed at [CPL]; SQL (account created + KYC started) billed at [CPL_SQL].

2. Pricing & Caps
2.1 Partner earns [CURRENCY] [AMOUNT] per Qualified Lead. Weekly cap: [N]. Traffic pacing: [DETAILS].
2.2 Invalid leads (duplicates, bad data, non-consenting, minors) are not billable and are shared in rejection logs within [X] days.

3. Traffic Policy
3.1 Approved sources only: [LIST]. Prohibited: incent, co-reg without written consent, SMS/email without compliant opt-in, brand-bidding, and any unlawful ad.

4. Validation & Evidence
4.1 Company will provide daily/weekly validation files with accept/reject flags and reasons.
4.2 Disputes resolved within [X] days based on log-level evidence.

5. Privacy & DPA
5.1 Partner represents and warrants that all lead collection complies with GDPR/UK GDPR/CCPA and applicable ePrivacy/consent rules. DPA at Schedule B.

6. Payment, Term & Termination
6.1 Monthly invoicing; net [X] days. Threshold: [AMOUNT].
6.2 Termination for convenience on [30] days’ notice; immediate termination for breach. Governing law: [LAW]. Venue: [COURTS].

[COMPANY] ___________________ [PARTNER] ___________________

Mal nr. 5 – Henvisningsavtale for influencers/streamers (Twitch/YouTube/Discord)

INFLUENCER REFERRAL AGREEMENT – iGAMING
This Agreement is between [COMPANY] and [INFLUENCER NAME/BUSINESS], effective [DATE].

1. Services
1.1 Influencer will create and publish content promoting [BRANDS/DOMAINS] on [CHANNELS: Twitch/YouTube/Instagram/TikTok/Discord] during the Term: [DATES].
1.2 Deliverables: [# Streams/Month], [# Posts/Reels/Shorts], [# Stories], unique referral link/code, and one pinned panel with approved CTA.

2. Compensation
2.1 Base Fee: [CURRENCY] [AMOUNT] per month (or per deliverable).
2.2 Performance Bonus: CPA of [AMOUNT] per Qualifying Player (Section 5) and/or RevShare of [X%] NGR for [Y] months.
2.3 Milestone Bonuses (optional): [DETAILS].

3. Brand & Compliance Guidelines
3.1 Strict adherence to Schedule A (Responsible Gambling messaging, age gating, disclosures such as #ad/#sponsored/#18+, platform policies).
3.2 Prohibited content: claims gambling is a financial solution; targeting minors; depicting irresponsible play; unsubstantiated odds or RTP claims.

4. IP & Rights
4.1 Influencer retains ownership of content; grants Company a non-exclusive, worldwide license to repost and advertise content for [X] months with attribution.

5. Tracking & Qualifying Players
5.1 Referral links/codes tracked via [S2S or promo code]. Qualifying Player criteria: [KYC, FTD min, wager requirement, territory].

6. Disclosures & Platform Policies
6.1 Influencer must comply with FTC/ASA/CAP or relevant regulator rules, and platform-specific gambling policies. Disclosures must be clear and prominent.

7. Term, Morals & Termination
7.1 Term: [X] months. Either party may terminate for breach, reputational harm, or regulatory risk with immediate effect. Company may pause campaigns during major incidents or licensing changes.

8. Payment & Reporting
8.1 Monthly report with views, clicks, CTR, geo, and content links. Payment net [X] days.

9. Law & Venue
9.1 Governing law: [LAW]. Dispute resolution: [COURTS/ARBITRATION].

Signed:
[COMPANY] ___________________ [INFLUENCER] ___________________

Tidsplaner du bør legge ved (plassholderoverskrifter)

Merk: Følgende er midlertidige overskrifter for tidsplaner. Legg ved dine egne detaljerte tidsplaner eller kontakt en advokat for å utarbeide dem.

• Vedlegg A – Retningslinjer for markedsføring og samsvarGodkjente krav, bonusopplysninger, obligatoriske linjer for ansvarlig spilling, aldersgrenser, geografiske begrensninger, kreativ gjennomgangsprosess, regler for merkevarebudgivning, liste over forbudt trafikk.
• Vedlegg A-1 – Forbudt trafikkInsentiver, kupong, samregistrering (uten samtykke), SMS/e-post uten påmelding, push-varslingsnettverk (med mindre annet er godkjent), innhold for voksne/voldelig innhold i nærheten, verktøylinje/adware, trafikkmeglere/videresalg, emulator-/VPN-trafikk.
• Vedlegg B – Tillegg for databehandling (DPA)Roller for behandlingsansvarlig/databehandler, underdatabehandlere, sikkerhetstiltak, mekanisme for grenseoverskridende overføring, arbeidsflyt for registrertes rettigheter.
• Plan C – Betalings- og rapporteringsspesifikasjonerFilformater (CSV/JSON), S2S-postback-parametere, svindelflagg, tidssone/valuta, valideringsvinduer, fakturaeksempel.

Forhandlingstips (fra iGaming-skyttergravene)

• Skriv definisjonene dine som matematikk. Sett NGR-formelen din inn i kontrakten. Tvetydighet koster penger senere.
• Sett grenser for det ukjente. For nye partnere, bruk månedlige tak og kvalitetsgrenser; utvid etter bevis på kvalitet.
• Spor med S2S. Piksler går i stykker; server-til-server med signerte parametere er din venn.
• Revider ekte logger. Legg til en rett til å be om eksport på loggnivå (hashede ID-er) for avstemming.
• Beskytt lisensen. Hvis et marked mister en lisens, tillat umiddelbar pause/oppsigelse uten straff.
• Ansvarlig spilling først. Krev aldersgrenser, geografiske filtre og tydelige hjelpelenker. Det er det riktige – og regulatorer legger merke til det.

Konklusjon

Du trenger ikke en kontrakt på 20 sider for å drive et rent og kompatibelt henvisningsprogram – bare presise definisjoner, transparent sporing og klare reglerSkaff deg en av malene ovenfor, legg ved timeplanene dine og tilpass dem til markedene og merkevarene dine. Deretter kan du bygge partnerskap du fortsatt vil være fornøyd med om et år.

FAQ

Trenger jeg forskjellige avtaler for casino kontra sportsbook?
Ofte kan du bruke én avtale med vertikalspesifikke tidsplaner (kasino/sport/poker). Bare sørg for at Kvalifiserende spiller og NGR definisjoner passer til hver vertikal.

Hva er en rettferdig RevShare-prosent?
Vanlige intervaller: 20–40 % av NGR. Høyere prosentandeler kommer vanligvis med nivådelte volumer, lengre bindingstid eller grenser for negativ overføring.

Bør jeg tillate merkevarebudgivning?
Standardinnstillingen er nei. Hvis du gjør det, hvitliste eksakte termer, posisjonsgrenser og legg til budtak. Krev deling av søkeord og reklame – og forbehold deg retten til å trekke tilbake umiddelbart.

Hvor lenge bør RevShare vare etter oppsigelse?
Mange avtaler gir 6–24 måneder på eksisterende spillere hvis partneren fortsatt er i samsvar med regelverket. Livstid er sjelden og bør prises deretter.

Hva med undertilknyttede selskaper?
Kun tillat med skriftlig samtykke. Hvis godkjent, kreves de samme reglene, synlighet på under-ID-er og direkte fjerningsrettigheter for ikke-samsvarende under-ID-er.