# NowG — iGaming Business Infrastructure & Affiliate Intelligence > NowG (nowg.net) is a practitioner-first iGaming B2B resource for casino and sportsbook operators and high-volume affiliates. It publishes independent software and platform comparisons, tracking and attribution guides, affiliate-program and marketplace analysis, and operator marketing and compliance strategy. Coverage favors what survives production use over vendor marketing claims. Focus is on production-grade infrastructure, not consumer-facing gambling guides. ## NowG Technical Resources & B2B Solutions - [NowG Home](https://www.nowg.net/): iGaming B2B resource — platform reviews, affiliate-software comparisons, tracking guides, and operator marketing strategy. - [Free iGaming Affiliate Link Tracking Plugin](https://www.nowg.net/free-igaming-affiliate-link-tracking-plugin/): NowG's open-source WordPress plugin for tracking affiliate links, SubIDs, creative IDs, and GEO rules on your own domain. - [Blog Index](https://www.nowg.net/blog/): Full archive of B2B editorial and technical analysis. ## Affiliate Software & Tracking Infrastructure - [Best iGaming Affiliate Tracking Software (2026)](https://www.nowg.net/best-igaming-affiliate-tracking-software/): Independent benchmark of tracking platforms judged on postback reliability, NGR accuracy, and reporting transparency. Scaleo recommended for complex operator stacks. - [Best iGaming Affiliate Software: 2026 Vendor Comparison](https://www.nowg.net/best-igaming-affiliate-software/): Vendor comparison evaluated on postback reliability, NGR calculation accuracy, fraud detection, and contract exit terms. - [Free Casino Affiliate Software](https://www.nowg.net/free-casino-affiliate-software/): Analysis of free affiliate software; filtered by S2S postback support requirements. - [Postback URL Explained: S2S Tracking](https://www.nowg.net/postback-url-explained-how-s2s-tracking-powers-affiliate-conversions/): Technical guide on server-to-server tracking as the primary attribution method for cookieless, ad-blocker-heavy environments. - [What Is RevShare (Affiliate Guide)](https://www.nowg.net/what-is-revshare-a-beginners-guide-in-affiliate-marketing/): Plain-language explanation of RevShare commission structures and payout calculations in iGaming. ## Affiliate Programs, Marketplaces & Partner Strategy - [Casino Affiliate Programs (Practitioner's Shortlist)](https://www.nowg.net/casino-affiliate-programs-that-pay-well/): Filters programs by accuracy, on-time payment, and no-negative-carryover terms. - [High-Ticket RevShare Programs](https://www.nowg.net/top-high-ticket-revshare-affiliate-programs-igaming/): A shortlist of high-value RevShare programs for affiliates prioritizing long-term player revenue. - [iGaming Affiliate Marketplaces](https://www.nowg.net/igaming-affiliate-marketplaces/): Strategic assessment of marketplaces by GEO coverage, traffic source fit, and CPA model. - [Onboarding Affiliates Like a Pro](https://www.nowg.net/onboarding-affiliates-like-a-pro-in-igaming-industry/): Operator-side process for onboarding partners without sacrificing tracking or compliance. - [Partner Incentives: 9 Proven B2B Models](https://www.nowg.net/partner-incentives-in-b2b-9-proven-models-that-drive-loyalty-sales-growth/): Incentive structures that drive partner loyalty and revenue growth in B2B. ## iGaming Platform & Infrastructure - [iGaming Server Infrastructure: Architecture & Scaling](https://www.nowg.net/igaming-server-infrastructure-2/): Technical guide to scaling player wallets, bets, KYC, and fraud checks under real-money pressure. - [Top iGaming Software Solutions](https://www.nowg.net/igaming-solutions-2/): Overview of software, services, and infrastructure used to launch and scale online gambling businesses. - [iGaming Platform Provider: 2026 Shortlist](https://www.nowg.net/igaming-platform-provider-guide/): How to evaluate PAM, sportsbook, and payment vendors while avoiding restrictive lock-in. - [Top 10 Sportsbook White-Label Providers](https://www.nowg.net/top-10-sportsbook-white-label-providers/): White-label sportsbook providers compared on market coverage, in-play depth, and operational fit. - [B2B Sportsbook Software Guide](https://www.nowg.net/b2b-sportsbook-software/): How to evaluate odds feeds, risk/trading tools, and PAM without integration lock-in. - [Free Casino Software & Scripts](https://www.nowg.net/free-casino-software/): (Note: Explains why free scripts are not suitable for real-money licensed operations; use only for testing/prototyping.) ## Compliance & Payments - [AML Compliance Casino Software](https://www.nowg.net/aml-compliance-casino-software/): AML/KYC controls required when operators act as financial institutions. - [Casino Payments: Deposit & Processing](https://www.nowg.net/casino-payments/): Guide to payment processing for operators. ## Operator Marketing & Growth Strategy - [Casino Marketing 101](https://www.nowg.net/casino-marketing-101-what-is-casino-marketing/): Foundational marketing strategy for operators. - [iGaming Link Building: Safe Strategies](https://www.nowg.net/igaming-link-building/): High-risk/high-reward backlink strategy for gambling sites. - [Geotargeting Gambling Ads](https://www.nowg.net/geotargeting-ads-for-gambling-hitting-the-right-spot-in-2025/): Compliance-focused geotargeting for gambling campaigns. - [Gaming Customer Acquisition vs Retention](https://www.nowg.net/gaming-customer-acquisition-vs-retention/): Balancing acquisition spend against LTV for sustainable player economics. ## About & Editorial Standards - [About NowG](https://www.nowg.net/about-us/): Editorial focus on data-driven, independent software analysis. - [Advertise with NowG](https://www.nowg.net/advertise/): Focus on casino software, platform technology, and operator strategy. - [Contact & Corrections](https://www.nowg.net/contact/): Routing for research inquiries and editorial fact-checking. - [Privacy Policy](https://www.nowg.net/privacy-policy/): Data handling policies.